Sam Jurriaans-Karn

Sam Jurriaans-Karn Email and Phone Number

Category Marketing Manager EMEA @ SharkNinja
United Kingdom
Sam Jurriaans-Karn's Location
Auckland, Auckland, New Zealand, New Zealand
Sam Jurriaans-Karn's Contact Details

Sam Jurriaans-Karn work email

Sam Jurriaans-Karn personal email

n/a
About Sam Jurriaans-Karn

I enjoy being thrown a challenge and challenging myself. With over ten years' experience in sales and marketing I have proven success growing major international brands across wholesale and retail. Critical to my success has been my ability to build trusted relationships with clients and stakeholders.Working collaboratively with colleagues and retail channels to create innovative strategies has resulted in gains such as improved brand execution (physical and digital), sales growth in Own Retail and key accounts, reduced inventory costs, increased brand engagement and elevated brand perception.Developing category strategy, executing new product introductions and planning initiatives to improve customer experience, strengthen relationships and elevate brand value are areas I enjoy and excel in.KEY SKILLS & RECENT ACHIEVEMENTS-Profitability Management: thinking analytically and understanding the full picture of profitability and ROI. Examples include reducing costs by reducing inventory 60% in 12 months without sacrificing sales revenue. Increasing sales in the most profitable channel, Own Retail by 75% in 2023 and by a further 94% YTD in 2024.-Category Strategy: developed a clear category strategy and aligned key stakeholders to work together on clearly defined goals. Previously category strategy was unclear and constantly changing, I made it my purpose to deep dive into the category to gain understanding of customers and the market and use strategic thinking to develop a new vision for the brand. This strategy has positioned Miele to make significant gains in market share in 2024 and beyond.-Cross-functional Collaboration: working with internal and external stakeholders at all levels domestically and internationally. Gained organisational commitment and led a team of 10 to create a launch plan for a critical new product introduction which involved a series of workshops across ANZ. As a result, New Zealand is positioned to launch 3 months earlier than Australia with a 300% increase in secured retailer commitments vs the previous range.

Sam Jurriaans-Karn's Current Company Details
SharkNinja

Sharkninja

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Category Marketing Manager EMEA
United Kingdom
Website:
sharkninja.com
Employees:
3637
Sam Jurriaans-Karn Work Experience Details
  • Sharkninja
    Category Marketing Manager Emea
    Sharkninja
    United Kingdom
  • Miele New Zealand
    Senior Key Account Manager
    Miele New Zealand Nov 2021 - Present
    Auckland, New Zealand
  • Seiko Australia Pty Ltd
    Account Executive
    Seiko Australia Pty Ltd Feb 2015 - Nov 2021
    Auckland, New Zealand
    Key Responsibilities:• Maximise revenue across the New Zealand market. 120+ doors, $3.4m revenue. • Formulate and implement strategic business plans with ten key accounts including setting sales targets, developing marketing plans, range management, staff training, and brand presentation.• Coordinate with marketing, administration, and merchandising departments to ensure delivery of strategic business plans. • Elevate brand value and position in the minds of retailers and consumers by enhancing brand presence, presentation, product knowledge and growing average unit price. • Lead the implementation of the global brand strategy within the domestic market. Understand the global strategy, adapt it to suit the local market and deliver a timely and consistent rollout across New Zealand. • Manage inventory for retailers and the company to maximise results. Accurately forecast requirements, secure advanced orders, deliver product to market quickly, and manage product life cycles with retail partners. • Deliver exceptional customer service focusing on key accounts.• Providing leadership, guidance, and support to four sales and operational staff in New Zealand.
  • Seiko Australia Pty Ltd
    Sales Executive
    Seiko Australia Pty Ltd Feb 2014 - Feb 2015
    Auckland, New Zealand
    • Working closely with key accounts to maintain and grow revenue. Two national buying groups and ten key independent customers. • Maximising brand penetration and presence within my territory, half of New Zealand, 40+ doors.• Planning and executing trade shows and retail events including an annual trade show, as well as local and international industry trade fairs. • Forecasting sales revenue and product performance. Monthly, quarterly, and annual forecasts for territory sales and inventory requirements. • Providing an optimal level of service and acting as the main interface with clients.• Ensuring product knowledge is current and conducting product training. Training sessions ranging from one-on-one discussions to group workshops and presentations to large audiences.• Collaborating with clients, designers, and suppliers to produce promotional materials that align with brand guidelines.
  • Seiko Australia Pty Ltd
    Sales Representative
    Seiko Australia Pty Ltd Jul 2012 - Feb 2014
    Auckland, New Zealand
    Key Responsibilities:• Meeting and exceeding sales targets approximately $1 million per annum. • Planning and executing trade shows and retail events including an annual trade show, as well as local and international industry trade fairs. • Supporting clients by always delivering an optimal level of service.• Creating and implementing territory sales plans and call cycles for my territory which covered half of New Zealand, 60+ doors.• Maximising brand penetration.• Growing business profitably with existing stockists. • Ensuring product knowledge is up to date and training retail staff. Training sessions ranging from one-on-one discussions to group workshops and presentations for large audiences.• Improving brand presentation in-store including visual merchandising, updating displays and signage.
  • Compulink Systems Ltd
    Sales And Marketing Assistant
    Compulink Systems Ltd Apr 2009 - Jul 2012
    Auckland, New Zealand
    Compulink was a retail computer store with four staff members and revenue totalling $1 million annually.Key Responsibilities:• Web store development and maintenance highly competitive ecommerce market requiring daily updates to products and pricing. • Production of advertising and point-of-sale material for both the physical and online store including images, fliers, strut cards, talkers, and web banners. • Developing product packages and pricing for computer systems to meet the needs of a range of customers from families and students to large organisations. • Delivering exceptional customer service at all times. • Producing high quality quotations for systems with complex specifications. Requires a thorough understanding of customer needs and product knowledge to provide quotations which are accurate and competitive. • Communicating with suppliers ordering components from multiple key suppliers daily to ensure rapid fulfilment of customer orders and replenishment of shop stock. Negotiated for better pricing to improve margin. • Hardware and software installation, troubleshooting and repairs.
  • Midas Onehunga
    Assistant Manager
    Midas Onehunga Apr 2009 - Jul 2012
    Auckland, New Zealand
    Midas Onehunga is a busy mechanical workshop employing three mechanics and three support staff. My responsibilities included; managing and organising the workshop, communicating with customers and suppliers, quality control and supervision of servicing and repairs, automotive servicing and repairs.
  • Pioneer Autoparts
    Sales
    Pioneer Autoparts 2008 - 2009
    Auckland, New Zealand
    Pioneer Autoparts is an importer and distributor of performance automotive parts, chemicals and paints. My responsibilities included; communicating with customers and generating sales, developing marketing promotions.

Sam Jurriaans-Karn Skills

Sales Account Management Merchandising Marketing Customer Service Marketing Strategy Social Media Marketing Negotiation Management New Business Development Retail Microsoft Office Project Planning Photoshop Business Development Project Management Team Leadership Email Marketing Microsoft Excel

Sam Jurriaans-Karn Education Details

Frequently Asked Questions about Sam Jurriaans-Karn

What company does Sam Jurriaans-Karn work for?

Sam Jurriaans-Karn works for Sharkninja

What is Sam Jurriaans-Karn's role at the current company?

Sam Jurriaans-Karn's current role is Category Marketing Manager EMEA.

What is Sam Jurriaans-Karn's email address?

Sam Jurriaans-Karn's email address is sa****@****.com.au

What schools did Sam Jurriaans-Karn attend?

Sam Jurriaans-Karn attended The University Of Auckland, The University Of Auckland, University Of Auckland.

What skills is Sam Jurriaans-Karn known for?

Sam Jurriaans-Karn has skills like Sales, Account Management, Merchandising, Marketing, Customer Service, Marketing Strategy, Social Media Marketing, Negotiation, Management, New Business Development, Retail, Microsoft Office.

Who are Sam Jurriaans-Karn's colleagues?

Sam Jurriaans-Karn's colleagues are Heather Hughes, Jerry O., 王建成, Eric Shelson, Ryan Shimizu, Anthony (Ac) Carter, Dominick Mcharg.

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