Sam Choi Email & Phone Number

Saint Louis, Mo, Us

Los Angeles, Ca, Us

Leading in-house design, experience, and creative teams today is more challenging than ever. That’s why we created InsideOut, a community custom-built for senior leaders at high profile brands.Our facilitated small format roundtables provide space to connect, collaborate and generate new ways to move business forward, faster. All topics are selected by community members to ensure timely, real-world issues are addressed in a safe, fun environment.In addition to intimate peer roundtables, we host leadership workshops, mini-talks and a women's leadership forum–and with the help of our members, we're evolving all the time.

Woonsocket, Ri, Us

Led digital design team, including product design, user research, design system and enablement, content strategy and content design, design strategy, accessibility and inclusive design, and design ops to deliver on our most prominent consumer-facing digital experiences including CVS.com, MinuteClinic, Pharmacy, Caremark, and Aetna on mobile web, iOS, and Android apps.

Woonsocket, Ri, Us

Oakland, California, Us

Delivered on the largest multi-year board-funded program at Kaiser Permanente to transform the digital experience of our consumers. Program delivered on time, within budget, and with confirmed business benefits that exceeded board commitments.Grew team of 20 staff to over 180 staff and managers, including UX designers, user researchers, information architects, content strategists, writers, UX producers, front-end developers, CMS architects, UAT, and ADA consultants. Staff geographically dispersed with significant offshore staff.Created both B2C and B2B design systems: including design pattern library, component library, and front-end code library. All designs tested with users, for 4 responsive breakpoints, and for ADA compliance. Included responsive web as well as iOS and Android apps.Developed design, research, front-end development, content creation, and user testing processes to align with agile (scrum) development processes on one hand and waterfall enterprise governance and financial processes on the other hand to allow teams to deliver as efficiently as possible.Gained alignment with diverse stakeholders from all parts of the org, including doctors, medical staff, customer service departments, marketing, sales, product development, and IT orgs on the future-state user experience. Projects and features ranged from lead generation and consumer marketing to patient medical records and from video chat to content workflow automation.Created new programs and processes including Ask Our Member, Emotional Sentiment Scoring, User Experience Shared Services, component decomposition, and front-end code visual testing automation.Improved internal processes for staff onboarding, intake assessment, “first-draft” UX design, user research triage, content authoring and publishing in releases, front-end development and application code integration, and ADA consultation and assessments.Oversaw deployment of Adobe Experience Manager integration with Epic My Chart.

Oakland, California, Us

Delivered on an innovative personalization strategy for our consumer-facing digital properties and gained alignment throughout our enterprise. Strategy received executive approval and led to a complete re-platforming of our entire digital infrastructure.Created, defined, and hired the digital personalization and digital foundation product management team within the digital experience center. Mentored all-new staff to personalization and created all-new process for the personalization program. Digital foundation included content management, search, personalization, A/B optimization, analytics, audience segmentation, profile and preferences, and authentication and identity management.Grew Product Definition and Analysis team from about a dozen staff to over 50 agile product owners and business analysts.Led agile optimization effort to align business processes to agile best practices, including coaching, training, SOX compliance, HIPAA compliance, legacy systems, regional systems, technical debt, operations, and maintenance.

Oakland, California, Us

As member of the Digital Services Group leadership team participated in all leadership responsibilities including budgeting, strategic planning, program management, high-level stakeholder engagement, organizational development, and process improvement.Directed team of 50 staff, including directors, managers, and staff, creating end-to-end B2C and B2B digital properties. Staff roles included user experience leads, user researchers, interaction designers, graphic designers, web editors, content management specialists, search specialists, and behavior change specialists, and web developers.Sponsored development and enforcement of digital brand and standards, including graphic design, editorial voice, web coding, accessibility, search, content management, and user experience.Collaborated with directors and senior leadership in other departments including web development, mobile development, brand, advertising, and member marketing on cross-disciplinary initiatives.

Oakland, California, Us

Technical:HTML, CSS, Javascript (Dojo, JQuery, and YUI), Flash (with Action script), IBM Portal Themes, Skins. Also, Teamsite, Wordpress, and WCM as content management tools.User Experience:Product Owner of User Experience, includes User Research, Ethnography, Personas, Prototyping, and RAPID.Certified Scrum Product Owner.

Create vision and strategy for startup IT department. Formed strategic partnerships, established initial development, testing, deployment, and production support processes.Created business and IT strategies for SEO, search engine marketing, contextual marketing, banner and affiliate advertising, social media, direct marketing, event marketing, and local social marketing.Led development teams to deliver .NET public web application, including components for external email, internal messaging, Instant messaging, personal template-driven web presence, search, profile, and ecommerce.Led development teams to deliver internal web applications for reporting, audit, content management, and application administration.Led infrastructure teams to build out datacenter and created plans for 24-hour support and monitoring, backup, and disaster recovery.

Columbus, Ohio, Us

British Romanticism, Internet Culture, Educational Technologies.Chair of Technology committee.Courtesy appointment in New Media ProgramFounded First Draft reading groupCo-founded Virtual Asian American literature reading group

Doctor Of Philosophy (Ph.D.), English - Digital Culture

Bachelor’S Degree, English Literature. Minors In French And Philosophy (Ethics And Value Theory)