Successfully led the organization by achievements in creating and implementing successful sales and business development strategies, financial planning. Created comprehensive services and growth in sales, business development, leasing and property/asset management. Managed and Directed team of 15 staff including, Sales managers, Business Development Manager, Leasing Manager. Directly accountable for their performance in achieving revenue targets.Responsible of residential and commercial land plots acquisitions as well as selling off plan residential projects and leasing commercial development. Negotiating and drafting business contracts, liaising with the local authorities for approvals from various departments. Executing and formulating business strategies to achieve quarterly and annually targets. Created business partnership and JV with well known investment Group, which resulted 280 million AED of direct investment into the projects. Successfully organized and conducted international road shows and various business events to market the projects and helped marketing team in branding and marketing campaigns locally and internationally.

Successfully managed the department of sales and marketing for the regional in London office. Managed a team of 13 staff, including sales consultants, marketing supervisor and admin coordinator. Directly accountable for all sales and marketing activities, which included offering residential and commercial sales to potential investors and end users. Sourcing and managing investors by effective marketing campaigns, promotional events and networking. Dealing with local authorities for any land acquisition and approvals for building new projects, this included drafting new contracts and negotiations within the relevant departments. Responsible for achieving revenue results, budgeting, and managing the departmental KPI’s.Achieved, 50 million British Pounds worth of direct revenue by successfully selling and leasing residential and commercial projects. Initiated 3 new projects for development within South East of UK and sold all of them 6 months before the target dates. Formulated and executed new business strategies for the department and consistently achieved given targets throughout.