Sam is an industry leader within sportswear and retail. Sam's passion has recently led him to found Friday&, a brand house that invests in and builds some of the world's most exciting consumer brands.Previously, he founded the UK's largest training retailer, WIT FITNESS, which set the tone globally for a new era of retail. More recently, leading NOBULL International. Sam has collaborated with some of the largest sports brands in the world, including Nike, Reebok, Adidas, and Under Armour. Sam was selected for Retail and E-commerce in Forbes 30 under 30 in 2020. He was also voted as one of the 30 most influential people within the UK in Fitness in the Men's Health Fit List in 2023.He has mentored some of the fastest-growing sports brands, including R.A.D®️ and Soar Running. Sam has 16 years of experience in sports retail and has taken on multiple executive roles, including CMO, CPO and VP of International. Sam specialises in Leadership, Branding, Marketing and Partnerships.
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Managing PartnerFriday& Oct 2023 - PresentLondonFriday& was born from a shared belief system of building better, more authentic brand experiences with an unwavering focus on innovation, quality, and customer-centricity. Friday& aims to disrupt traditional industries and redefine what it means to be a consumer brand in the 21st century. The Friday& partners are seasoned industry leaders who specialise in and have established connections across the four cornerstones of consumer brands (Creative, Finance, Marketing and Operations).Friday&’s mission goes beyond mere business ventures; they are driven by the pursuit of excellence, the quest for meaningful connections and the desire to shape the way people experience and interact with products. -
Gm Of Nobull EuropeNobull Sep 2021 - Oct 2023London, England, United KingdomNOBULL is a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. If you think gimmicks in your shoes make you a better athlete, NOBULL is not for you. NOBULL products perform with you when and where you need them. That's it. Our gear won't make you fitter. The only thing that will make you fitter is you. Working hard. Day after day. -
FounderWit Fitness Oct 2014 - Sep 2023We are fitness, the world's go-to retailer for training apparel, footwear and accessories. -
CpoWit Fitness Apr 2020 - Aug 2021London, England, United KingdomChief Partnership Officer -
CmoWit Fitness Nov 2014 - Apr 2020London, United KingdomChief Marketing Officer Training is now a sport in it's own right and WIT is the global specialist in this fast paced and evermore inclusive category. We bring you the best and most unique multi branded training collections available anywhere in the world, and we supply it to our consumer across the globe. Regularly working with our brand partners on limited edition and exclusive collections, you will find products at WIT that can’t be found anywhere else. Founded in 2015 in the heart of London with both a concept store and a digital offering, we have now expanded our operation to include a one of a kind retail and training experience at our WIT Training HUB located in London St. Paul’s. This space is our long awaited flagship facility, and enables us to cater to every need and want of the training community. It's the promise land for the training consumer! Digitally, we have taken our operation worldwide, with a fresh site serving the US, and our EU site servicing the rest of the world. WIT is looking to continue catering to the training consumer digitally worldwide, and expand on our training hubs along the way. -
Gm Intersport CityIntersport Group Jan 2014 - Dec 2015London, United Kingdom -
CmoZappd Ltd Jan 2011 - Jan 2015Leeds, United Kingdom
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FounderZappd Ltd Jan 2011 - Jan 2015
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Head BuyerUp & Running Sep 2010 - Apr 2013Harrogate, United Kingdom
Sam Kitching Education Details
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Business Management And It -
St. Aidan'S Ce High SchoolBusiness
Frequently Asked Questions about Sam Kitching
What company does Sam Kitching work for?
Sam Kitching works for Friday&
What is Sam Kitching's role at the current company?
Sam Kitching's current role is Managing Partner FRIDAY& : 2020 FORBES 30 UNDER 30.
What schools did Sam Kitching attend?
Sam Kitching attended Oxford Brookes University, St. Aidan's Ce High School, The Grammar School At Leeds.
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