With a true passion for architectural lighting, my entrepreneurial journey began in 2019 with a vision to revolutionize how an entire sector of commercial lighting communicates and absorbs information, disrupting antiquated B2B channels with a DTC approach Lytei transcends the conventional boundaries of a business, serving as a digital hub for education, inspiration, and entertainment within the architectural lighting realm. Developing 250+ direct collaborations with industry leaders, professional organizations, designers, and manufacturers, Lytei has become a beacon for connecting people with an emphasis on storytelling.At Lytei, we pride ourselves on possessing the ability to distill intricate narratives into technically accurate, easy-to-understand content/ Our engaging, fun, and factually rich stories are delivered in the form of: ▪️ Short films ▪️ Documentaries ▪️ Podcasts ▪️ Live mainstage events ▪️ Virtual Seminars ▪️ "Masterclass" educational programs ▪️ Motivational speaking Our entrepreneurial success has been measured by penetrating 70% of the market in just 24 months. Lytei's passion for light goes hand in hand with an unyielding commitment to continuous learning, fostering connections, and elevating awareness regarding the profound metaphorical and physical impacts light can have on our daily lives. Through Lytei, we seek to empower people and their ideas.

▪️ Established and cultivated a dynamic marketing team, comprising of both full-time and freelance professionals, to support the marketing efforts of four distinct brands - Oversaw the entire employee lifecycle, including recruiting, onboarding, training, and day-to-day management.▪️ Formulated and executed an omnichannel strategic marketing plan, significantly accelerating market penetration and enhancing direct-to-consumer (DTC) engagement.▪️ Innovated a digital product launch engine, resulting in a 10x increase in customer engagement rates.▪️Developed a new physical brand presence to exhibit at regional and national tradeshows, highlighting key products while visually communicating the brand promise for each individual brand and the collective group 'DLGNA' ▪️Spearheaded the development of global thought leadership focusing on digital transformation and AI implementation initiatives for go-to-market (GTM) strategies.▪️Outlined and Designed a content lab based on brand standards to develop locally, with professional studios and scale to the global team - effectively managing resources and the brand voice to travel far, fast. ▪️Engineered digital and physical solutions to actively engage with the design community, delivering information clearly and concisely to strengthen connections and drive strategic objectives.▪️Directed and managed a 12-member executive leadership team, steering company-wide strategy for future business development and operational excellence.▪️Ignited cross-functional process and communication with four presidents and the executive board, orchestrating the transition from siloed marketing processes to a unified and transparent workflow - managing the budget, marketing calendar, and product launch timeline.

Behind the lens, I work to capture stunning still images in the architectural realm. With a passion for lighting, I believe a balanced image that renders a space in the most natural form is what is important. Landscape photography is the other main subject matter that I focus on, shooting from sunrise to sunset around the globe. My passion for travel and landscape photography gives me the privilege to share with others how wonderful and beautiful the world is. In addition to photography, I produce short inspirational films to capture the dynamic feel of an architectural space and/or a vast landscape region.

-Developed an Inside Sales Program to assist and engage a client account list of 400+ designers-Developed and produced a marketing campaign for the companies 35th-year expansion - Generated key accounts for the agency while maintaining relationships with existing customers - Generated growth of 4X annually with key accounts - Consistently ranked in the top 3 individuals for sales-Curated a Summer internship program to mentor students and provide them with opportunities in the broader industry - Successfully maintained an active account list of 50 design firms

Working As part of the Projects Division at George Lacey Sales, I work on the design and integration of Lighting Control systems along with assembling bids, and providing assistance through the construction process.

Continuing on from the previous summer, I continue to learn more about high end residential lighting design while working on small individual projects including design, installation, and aiming of lights.