I am an Editor with extensive and diverse experience of editing and managing international brands. I specialise in launching new products and in repackaging and repositioning existing ones. My core strengths lie in forming and managing editorial and design teams, corporate communications and in providing multi-platform editorial solutions. https://www.thehindu.com/lf/2005/05/16/stories/2005051604450200.htm
Outlook Splurge
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Executive EditorOutlook Splurge Mar 2019 - PresentNew Delhi, Delhi, IndiaTo edit Outlook Splurge, the lifestyle and luxury magazine by The Outlook Group To work with the marketing team in creating editorial value propositions for brands
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Editor - Millionaireasia India And Editorial Head - Contract Publishing (Luxury)Burda Media India Jun 2015 - Dec 2018To edit Millionaireasia India, India's first by-invitation luxury magazine To be the Editor for the Luxury Custom Magazine Portfolio which includes DLF High5 and DLF EmporioTo create pitches for new titlesTo be the single point for client interface -
Editor & Country Head - Nme India (Ipc Media, A Time- Warner Company)Ipc Media, A Time- Warner Company Oct 2012 - May 2015New Delhi Area, IndiaKey Responsibilities:> To launch the NME brand in India utilising a multi-platform strategy including web, radio, activations and events> Forming and managing the editorial and design teams for the NME brand in India> Handling corporate communication for NME in India> Working with the parent organisation for implementing global editorial and brand management guidelines> Working with the sales, marketing and activations team in India for identifying and… Show more Key Responsibilities:> To launch the NME brand in India utilising a multi-platform strategy including web, radio, activations and events> Forming and managing the editorial and design teams for the NME brand in India> Handling corporate communication for NME in India> Working with the parent organisation for implementing global editorial and brand management guidelines> Working with the sales, marketing and activations team in India for identifying and activating revenue streams for various verticalsKey Achievements:> Launched www.nme.in which gets an average of 200,000 unique visitors every month> Launched NME India’s 1 hour show on 94.3 Radio One titled ‘Talking Music’> Organised events for NME India featuring iconic names like Steve Aoki and The Freestylers> Ensured NME’s brand presence at premium events including the launch of Nat Geo’s new channel – Nat Geo Wild> Achieved tie-ups for brand NME at premium college festivals> NME’s launch in India covered extensively by international media> Worked out cross-brand promotions with portals like Radio 79, channels like 9xO and brands such as Puma, Sony, Sennheiser Show less
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Associate Editor, Mail Today NewspapersThe India Today Group Sep 2010 - Sep 2012Responsibilities: To lead an edit and design team responsible for launching the Chandigarh edition of Mail Today newspaper. Mail Today is a morning daily jointly owned by the India Today Group and Daily Mail of London To lead an edit and design team which acts as a pan-India editorial resource for sales teams across all verticals To develop and execute a range of sales-driven line extension products that add to the paper’s top line To proactively identify edit driven… Show more Responsibilities: To lead an edit and design team responsible for launching the Chandigarh edition of Mail Today newspaper. Mail Today is a morning daily jointly owned by the India Today Group and Daily Mail of London To lead an edit and design team which acts as a pan-India editorial resource for sales teams across all verticals To develop and execute a range of sales-driven line extension products that add to the paper’s top line To proactively identify edit driven revenue opportunities within the newspaper or through introduction of new line extension products Developing and editing supplements with hyper local relevance like Ghaziabad Buzz Conceptualising and editing special supplements across product categories including Real Estate, Health, Automotive, PSUs, Travel & Tourism and Education Generating content for regular Mail Today sections like Powercracy and Mail Today Property To actively contribute to youth-oriented subjects like music in MAIL TODAY Show less
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Editor & Events Head, Blender Magazine (Alpha Media Group Usa) & Advertorial Editor For Maxim IndiaMedia Transasia India Limited Feb 2007 - Aug 2010> To head the launch of Blender in India. Blender is the fastest growing music, entertainment and lifestyle magazine in the world with a 300% growth rate since inception> To be the Editor-In-Chief for Blender> To lead the editorial and marketing team in seeking out and establishing opportunities for brand building and PR> To achieve synergy between Editorial, Marketing, Ad Sales and Online teams to conceptualize in-magazine tie-ins with advertisers, barter deals for… Show more > To head the launch of Blender in India. Blender is the fastest growing music, entertainment and lifestyle magazine in the world with a 300% growth rate since inception> To be the Editor-In-Chief for Blender> To lead the editorial and marketing team in seeking out and establishing opportunities for brand building and PR> To achieve synergy between Editorial, Marketing, Ad Sales and Online teams to conceptualize in-magazine tie-ins with advertisers, barter deals for on-air visibility and offer comprehensive 360 degree solutions to sponsors> To be the face of the brand in India> Brand Management> Conceptualization / Ideation > BTL & ATL Activations> To create and establish new event properties > To generate revenue and strengthen financial bottom-line of the organization. Show less
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Executive Editor – Rsj Magazine & Head – Rsj EventsEntertainment Media Services Pvt. Ltd Jan 1994 - Dec 2006Responsibilities as Executive Editor – RSJ Magazine:1. Responsible for the production, content and direction of RSJ, India’s only rock music magazine2. Responsible for developing content and ensuring advertorial presence in RSJ for corporate clientsResponsibilities as Head – RSJ Events: Responsible for developing new properties and raising the bar for existing ones Tapping into campuses and discovering new avenues for rock music Additionally responsible for driving… Show more Responsibilities as Executive Editor – RSJ Magazine:1. Responsible for the production, content and direction of RSJ, India’s only rock music magazine2. Responsible for developing content and ensuring advertorial presence in RSJ for corporate clientsResponsibilities as Head – RSJ Events: Responsible for developing new properties and raising the bar for existing ones Tapping into campuses and discovering new avenues for rock music Additionally responsible for driving PR around event properties Show less
Sam Lal Skills
Sam Lal Education Details
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Boys High School & Intermediate College -
Bachelor Of Commerce (B.Com.)
Frequently Asked Questions about Sam Lal
What company does Sam Lal work for?
Sam Lal works for Outlook Splurge
What is Sam Lal's role at the current company?
Sam Lal's current role is Executive Editor at The Outlook India Group.
What schools did Sam Lal attend?
Sam Lal attended Boys High School & Intermediate College, University Of Allahabad.
What are some of Sam Lal's interests?
Sam Lal has interest in Human Rights, Children, Arts And Culture, Environment.
What skills is Sam Lal known for?
Sam Lal has skills like Creative Direction, Brand Management, Media Relations, Public Relations, Corporate Communications, Editorial, Editing, Magazines.
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