Commercial Enterprise Senior Marketing Executive
London, Gb
• Account managing all Financial Services partnerships for Daily Mail brands • Responsible for £1.1million budget last year. Budget to rise to £1.4million this year• Launch, strategy and marketing of MailLife Money online channel. Currently managing re-skinning and mapping of all web pages in line with new retail platform launch• Negotiate all new FS partnership deals. E.g. Contract to launch, MailLife retirement channel, a white label solution of Aegon Direct. Deal including monthly fee and commission on all policies sold. • Delivering successful marketing campaigns including SEO and SEM. Briefing creative, account managing suppliers, creating schedules and keeping all parties to deadline. E.g. 16 page door drop mailer to reach 750K Daily Mail readers. ROI – 120%• Successfully manage CRM campaigns, from briefing data, selection criteria, to analysing response and optimising follow up activity to retain customers• Using insight, TGI and NRS research tool to strategically plan advertising campaigns to maximise reach and frequency• Briefing designers, copy writers to produce creative for both online and offline advertising to attract new customers• Using online tracking software such as Omniture to analise website and online advertising data. • Web editing and back office skills on content management system