Sam Lane is a pioneering broadcast journalist and author. Her award-winning work spans print, television, podcast and radio.A trailblazer on television, Sam is a pillar of Channel 7’s AFLW match telecasts, co-hosting and field reporting since the competition’s launch in 2017. Sam covered men’s AFL on Channels Seven and Ten for more than 15 years. In 2013, she joined Seven’s prime time Saturday Night Footy and was part of a record-breaking telecast of the 2018 Commonwealth Games. Sam was a panellist on Channel Ten’s Before the Game for 10 years, and featured in the ABC’s Agony Aunts series. Sam’s first book, ROAR, is the definitive account of the birth of the Australian Football League’s elite competition for women. Published in 2018, it was formally endorsed by Australia’s first woman Prime Minister, Julia Gillard. ROAR became part of the global movement for gender equity and inclusion, with the AFLW catalysing profound change on and off-field. Sam delivers keynote presentations on the topic, including one at the Australian Embassy in Paris.Sam is currently writing the story of sports luminary, Erin Phillips, with this second book set for publication in 2024. She hosts a weekly podcast on the ABC: The W - with Sharni and Sam.Sam’s journalism awards include two Melbourne Press Club Quills, a Walkley, the AFL Players’ Association and AFL Coaches’ Association media prizes, and an Australian Sports Commission media award. As a keynote speaker, MC, conference host and consultant Sam’s clients include QBE, Virgin Australia, National Australia Bank, Mercedes Benz Australia, CGU, and the Sydney, Richmond and Geelong football clubs. Sam co-hosted the Australian national speaking tour of basketball legend Luc Longley in sold-out shows through 2022, and moderated live events with Australian of the Year Adam Goodes in 2019. She is a member of the Board of Directors of The Chappell Foundation, raising funds for homeless youth. She sits on Sydney’s AFLW steering committee and is an ambassador for Flourish Australia. In her distinguished journalism career, Sam wrote for Melbourne’s The Age and The Sydney Morning Herald newspapers for 13 years, reporting from Beijing, London, Rio and Delhi at Olympic and Commonwealth Games. She has reported from the men’s Tour de France three times, and the first women’s Tour de France on ABC television, radio and podcast.Sam speaks French, studying at Bordeaux's Université Michel de Montaigne to complete a Diploma of Modern Languages (French). She has a Bachelor of Arts degree from the University of Melbourne.