Sam Lee Email & Phone Number

• Develop and manage influencer campaigns from inception to completion, including influencer vetting, client presentations, brief creation, rate negotiation, contract preparation, and content approvals for key brands.
• Integrate trending social media topics into social media influencer programs, enhancing campaign relevance and engagement.
• Cultivate and maintain strong relationships with key influencers, manage outreach for events, mailers, and ongoing collaborations.
• Manage project budgets, process invoices, and ensure financial oversight with supervisor approval.
• Maintain physical product inventory, coordinating timely servicing to influencers and media outlets.
• Demonstrate strong organizational, time management, and multitasking abilities, consistently delivering high-quality work on schedule.

• Direct and manage content development for all company-wide social media platforms including Instagram, LinkedIn, Facebook, and Twitter.
• Develop and execute social media strategy by curating and scheduling content timelines while also sourcing assets and drafting copy maximized for SEO.
• Launch and lead social media influencer marketing campaigns for L'Oréal and NBC Peacock through marketing platforms such as Upfluence, Traackr, and AspireIQ.
• Oversee all aspects of influencer campaigns end-to-end, including campaign brief revisions and approvals, influencer research and outreach, contract negotiation, content direction and execution, and budget management.
• Prepare and deliver reports and presentations to executive management and senior clients on social channel metrics and analytics, influencer campaign performances, and key learnings.
• Supervise and mentor a small team responsible for influencer marketing research and compiling weekly media reports.

• Develop, write, and edit news, articles, features, and interviews in entertainment through the WordPress CMS while adhering to strict timelines and due dates.
• Source, manage, and process images using Photoshop for articles, social mediaposts, and the daily company newsletter.
• Promote articles, videos, galleries, and other digital content on social media platformsincluding Facebook, Twitter, and Instagram, optimizing for SEO and social audiences.
• Maintain social media calendar using Buffer and Tweetdeck to schedule posts andtrack audience analytics, driving a 27% increase in follower engagements over a four-month period.
• Hand code the site’s daily newsletter using HTML and deliver it to 30,000+subscribers, choosing and editing content to improve the average open rate and CTRby 8% quarterly.
• Create and write all the content for the company’s first app to ensure consistent andoptimal user experience.

• Pioneered the creation of the Esports section of Hollywood.com, spearheaded thedevelopment of its brand identity, and crafted its editorial voice.
• Wrote, edited, and curated a variety of engaging pieces daily, including articles,interviews, and tournament recaps with a focus on competitive gaming.
• Researched and reported on the latest events and updates in the world of Esportsthat led to the Top Writer distinction in the gaming section of Medium, an onlinepublishing platform.
• Directed and managed freelance and staff writers, ensuring all assigned projects wereon par with brand voice and style guidelines.
• Connected with professional esports teams and gaming influencers to establishpartnerships and secure exclusive stories that resulted in a 280% spike in average viewership.

• Conceptualize, pitch, and contribute compelling articles on film and entertainment while adhering to strict timelines and due dates.
• Research and analyze trending topics to transform them into engaging and sharable content.
• Collaborate with senior editors to incorporate feedback and optimize metrics to increase readership.

Greater New York City Area

• Represented Channel Frederator on various social media platforms, including Facebook, Twitter, Tumblr, YouTube, Google+, Instagram, and Vine.
• Devised promotional campaigns based on weekly analytic reports to triple daily tweet impressions and increase Twitter followers by 44% over a six month period.
• Built and cultivated relationships with key social media contacts and influencers to increase brand exposure through promotional merchandise.
• Composed press releases, newsletters, and internal communications for upcoming projects.
• Played integral role in planning and executing live event launches while interacting with fans and guests to nurture growth of brand audience.