Sam L. Email & Phone Number

Led a small team of junior researchers in completing high complexity studies with high client satisfaction. Delivered insurance/ takaful industry satisfaction study with advanced statistics modelling - Structural Equation Modelling.I am experienced in managing large scale research studies involving multitude of internal and external stakeholders, campaign effectiveness, customer journey, product and concept test, brand health studies as well as high complexity studies involving hybrid… Show more Led a small team of junior researchers in completing high complexity studies with high client satisfaction. Delivered insurance/ takaful industry satisfaction study with advanced statistics modelling - Structural Equation Modelling.I am experienced in managing large scale research studies involving multitude of internal and external stakeholders, campaign effectiveness, customer journey, product and concept test, brand health studies as well as high complexity studies involving hybrid methodologies and platforms. Show less

Delivered high impact insights and recommendations for client's critical business decision making towards incremental sales growth.Improved client relationship with outcome driven reports and consultative client liaison skills. Projects worth RM100,000 was awarded as result of improved relationship.Manage and execute end to end research projects.Proactive participation in business development initiatives, strategic committee group (Junior Executive Committee) and thought leadership… Show more Delivered high impact insights and recommendations for client's critical business decision making towards incremental sales growth.Improved client relationship with outcome driven reports and consultative client liaison skills. Projects worth RM100,000 was awarded as result of improved relationship.Manage and execute end to end research projects.Proactive participation in business development initiatives, strategic committee group (Junior Executive Committee) and thought leadership program. Show less

Client liaison and managementWrote winning proposal that landed the company a project with key financial services institute worth RM200,000. Delivered high impact report under challenging data acquisition condition.Active participation in research and methodology design to meet client objectives.Managing and executing end to end research projects in both quantitative and qualitative research methodologies including:--Focus group moderation-In depth interview… Show more Client liaison and managementWrote winning proposal that landed the company a project with key financial services institute worth RM200,000. Delivered high impact report under challenging data acquisition condition.Active participation in research and methodology design to meet client objectives.Managing and executing end to end research projects in both quantitative and qualitative research methodologies including:--Focus group moderation-In depth interview moderationDelivered business intelligence, market analysis, business model feasibility and trade reports.Past project clients:Gourmet Cafe startup: Business model and location feasibilityLeading local university: Market analysis on current education industry and its impact towards current and future playersLocal Traffic App Startup: Business Model FeasibilityLeading Retail Chain: Shopper & Non-shopper Study, Exit SurveyLeading Japan Research Agency: FMCG Product Brand Power StudyLeading Luxury Automotive Brand: Customer Service Mystery AuditThe Economist Intelligence Unit: Healthcare Equipment Consumer and Market InsightsLeading International Public Relations Firm: Public Opinion Poll for key communication strategiesLeading Local Canned Food Brand: Brand Awareness and Usage StudyLeading Local Footwear Brand: Brand Awareness and Usage StudySponsored training program:Innovation Accelerator by Apollo Education Group - how to innovate- innovation skills- assignment: develop organizational culture that embrace innovation on daily tasks Show less