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Helping Hinge achieve audacious goals.

Led a team effort to rebuild the Hinge app from the ground up into a product that aligned with our mission to help those who are bold enough to seek a relationship, find one. Not just swipe forever.The new Hinge is a 9x improvement in how many conversations our members are having (compared to our previous app). 10x would have been sweet, but we'll take 9 :-).

Grew and retained a user base of intentioned daters via user acquisition, email marketing, and product features.

Tapped to join newly formed email strategy group.Built ROI model to request additional funding to expand our team and build additional tools.Executed a Taguchi test, which evaluated 18,000 combinations of templates to solve for the optimal set of features.Worked with a team of data scientists to develop personalization algorithms (+8% lift in winning model).Lead a team of consultants to develop a formalized segmentation approach.Redefined our email strategy to be relevancy over volume by creating dozens of email types that performed 20-100x better than our average emails.

Hired and managed a team of 6 analysts to form the BI team, which was a centralized function for unbiased analysis and measurement under the CFO.Provided analytical support for over 7 business lines and 20 countries.Traveled to France, Korea, and Spain to share best practices and hire analysts.Applied CLV models to user acquisition channels and optimized marketing spend by 80% Extended CLV applications to additional marketing tactics, customer care policies, M&A evaluations, and product features.Delivered a keynote speech at our first International Conference on the importance of analytics.Won a 'Live Hungry' award for 'building a team that consistently outperforms and is the spine for many of the company's decisions.'

Defined key metrics for executive team.Developed daily, weekly, and monthly reports as well as Board presentation materials.Built model for our sales hiring strategy which solved for the number of inside and outside sales reps we would need to hit our inventory quotas.Built model to solve for how to segment a market based on the average performance of deals relative to their costs.

Built dashboard for measuring the effectiveness of Microsoft's global marketing campaigns.Continued to lead engagement with HP (listed below).

Lead analyst for HP's B2B loyalty program PurchasEdge.Provided segmentation solutions with tailored marketing strategies.Ran CLV models to measure the value of the program and the impact of marketing campaigns.Determined the optimal number of times to contact each customer to maximize CLV.Built a recommendation engine to recommend printer upgrades based on previous purchases and page views.