Sam Lundgren Email & Phone Number

Vancouver, Canada Area

Successfully launched the new Yamaha Financial Services company to the BC and Yukon dealer base. Given added responsibility of Southern Alberta in 2020. Responsible for the representation of all Yamaha captive financial products in stores, including floorplan credit, consumer loans, business loans, extended warranties, and creditor insurance. Helps liaise on credit decisions up to $500,000. Develops detailed territory sales plans to achieve targets and objectives with key dealers and focus… Show more Successfully launched the new Yamaha Financial Services company to the BC and Yukon dealer base. Given added responsibility of Southern Alberta in 2020. Responsible for the representation of all Yamaha captive financial products in stores, including floorplan credit, consumer loans, business loans, extended warranties, and creditor insurance. Helps liaise on credit decisions up to $500,000. Develops detailed territory sales plans to achieve targets and objectives with key dealers and focus areas. Maintains a large network of dealership and broker contacts; including ownership, management, and sales teams.Key Accomplishments:- Cumulative annual growth rate of ~65%; resulting in the creation of $50 Million of annual loan originations- Exceeded origination target in all years- Regularly increased dealer participation in all programs, guided by OEM dealer performance programs Show less

Vancouver, Canada Area

Consulted 7-Eleven leadership on snacks category strategy, overall product assortment, and sales analysis. Ownership of the national joint business plan, strategy, and account relationship with 7-Eleven Canada – a portfolio consisting of approximately $45 million in annual gross sales. Analyzed consumer, industry, and financial trends to develop national plans across +650 retail locations. Managed trade marketing investments to drive topline sales, net revenue, and market share… Show more Consulted 7-Eleven leadership on snacks category strategy, overall product assortment, and sales analysis. Ownership of the national joint business plan, strategy, and account relationship with 7-Eleven Canada – a portfolio consisting of approximately $45 million in annual gross sales. Analyzed consumer, industry, and financial trends to develop national plans across +650 retail locations. Managed trade marketing investments to drive topline sales, net revenue, and market share targets.Key Accomplishments:- Grew topline sales by $900,000, and net revenue by $400,000 in 2015; exceeding sales plan. Also exceeded plan in 2016.- Launched +20 new product innovations, and line extensions generating $2,000,000 in annual sales- Received ‘exceeding’ performance ratings in top quartile of peers- Developed a 7-Eleven Canada specific 5 Year strategy/joint business plan with senior executive level sell-in- Successfully developed the Doritos integration into 7-Eleven’s Foodservice and SLURPEE programs resulting in 6 annual co-promotions, and grew co-purchase incidents by +30%- Key contributor to PepsiCo’s national convenience & gas stores strategy Show less

Calgary, Canada Area

Managed the portfolios and relationships of 8 Western Canadian retailers & wholesalers in PepsiCo Foods’ most market share challenged region. Negotiated all corresponding contracts and financial terms, while managing the communication of unique, store specific promotional initiatives to regional sales teams. Trusted to train and on-board 3 peers.Key Accomplishments:- Developed a shelf strategy and selling program resulting in 20-50% market share gain in select accounts- Grew… Show more Managed the portfolios and relationships of 8 Western Canadian retailers & wholesalers in PepsiCo Foods’ most market share challenged region. Negotiated all corresponding contracts and financial terms, while managing the communication of unique, store specific promotional initiatives to regional sales teams. Trusted to train and on-board 3 peers.Key Accomplishments:- Developed a shelf strategy and selling program resulting in 20-50% market share gain in select accounts- Grew organic sales by over $1,000,000, and exceeded net revenue targets- Received ‘exceeding’ performance ratings in top quartile of peers Show less

Saskatoon, Canada Area

Led a team of 15 sales representatives with 11 sales routes, and 7 distribution centers across Western Saskatchewan with an annual sales plan of ~$7 million. Executed all national retail programs with superior execution versus rest of market and country.Key Accomplishments:- Recognized nationally for exceptional change management of the business and people agenda transformation of the region- Grew sales by $400,000 in the first year, and solved 2 longtime staffing gaps; leading… Show more Led a team of 15 sales representatives with 11 sales routes, and 7 distribution centers across Western Saskatchewan with an annual sales plan of ~$7 million. Executed all national retail programs with superior execution versus rest of market and country.Key Accomplishments:- Recognized nationally for exceptional change management of the business and people agenda transformation of the region- Grew sales by $400,000 in the first year, and solved 2 longtime staffing gaps; leading to an ‘exceeding’ performance rating Show less

Winnipeg, Canada Area

Managed the monthly and annual account planning and sales relationship in 25 retail outlets across the Greater Winnipeg market.Key Accomplishments:- Generated a market share increase of +3.0 share points in Manitoba/Saskatchewan; taking -2.2 from the core competitor- Exceeded all sales metrics by growing assigned retail territory +20% through cold calling, and developing existing accounts- Recognized with a rare ‘exceeding’ performance review in rookie sales year

Calgary, Canada Area

Calgary, Canada Area

*Summer Position*-Merchandising product at convenience and other small format outlets-Ordering product and forecasting sales demand for Frito-Lay products-Addressing customer concerns about Frito-Lay's presence in their business

Vernon, Bc, Canada Area

*Summer Position*

Bachelor Of Management, General Management

- Graduated with Distinction - Recognized with 2 Academic Bursaries

Business Administration Diploma, Automotive Marketing

- Graduated with Honours - Dean’s Award for Top Academic Student in Program - Recognized with 6 Academic Scholarship Awards