Sam Macrae Email & Phone Number

Sydney, Nsw, Au

Melbourne, Vic, Au

A key role within the leadership team that delivers on Urban Lists drive for rapid company and digital revenue growth and maximises the impact of technology on the U:L business and its people. As the Director of Digital, I marry an acute understanding of the digital media landscape with the U:L goals for growth, recommending and implementing systems and solutions that enhance our capabilities, support the long-term vision of the business, generate revenue and contribute to a collaborative, nimble, energetic culture.

Melbourne, Vic, Au

• Operational strategy: Create and implement operational plans that streamline activity across departments• Programmatic ad stack: Defining and implementing the programmatic strategy for the business. Identifying revenue-generating relationships with DSPs, trading desks, other buying platforms and open auction environments• Strategic product development: Identifying opportunities to maximise the return on digital assets, particularly across advertising and data• Ad operations: supporting the Commercial team with product and campaign implementation• Systems research and recommendations: Collaborating with the senior management team to identify operational issues and opportunities and providing technology-based solutions• Supplier engagement: selecting, appointing and developing strong relationships with a network of suppliers, negotiating terms and contracts• Owner of key systems: Ensure thorough and efficient introduction of systems, monitoring take up and buy in of internal and external stakeholders, optimising processes and managing the contribution to collaboration and culture

Sydney, New South Wales, Au

London, England, Gb

Implemented and oversaw team and process restructure which led to vastly improved campaign fulfilment, client satisfaction and contributed to TONA recording their highest FY revenue.Designed eDM sales strategy resulting in increased revenue, specialised segments and higher delivery.Created DMP segments resulting in increased programmatic yield, direct sales revenue and deeper audience understanding.Implemented 3rd party revenue driving video, display advertising and native content platforms.In addition to the responsibilities of my previous role:• Manage a team of 7 (ad ops, account managers and planners) and responsible for lifecycle of the post sales team, process and campaign delivery and reporting• Develop and oversee advertising and sales operations workflow for TONA owned and operated sites across the US and any new market launches• Identify opportunities for revenue growth and performance improvement as part of the commercial leadership team including sales, creative solutions, ecommerce and marketing• Creation of segments and championing use of the DMP internally and for commercial benefit• Oversee and on-board third party platforms to ensure successful display, video and mobile campaigns• Key stakeholder in implementation of video platform and strategy

London, England, Gb

Consolidated authority across all 3rd party suppliers of digital systems and platforms in the US• Execution of content partnerships in the US• Ensure the growth of digital video (both content and views)• Ensure the growth and capability of native offering and other digital/audience segmentation packages• Ensure operational best practice with the company’s CRM• Monitor Ad Ops activity and reports• Work with and champion the needs of the newly implemented e-commerce team• Campaign audience extension execution and budgeting

Glebe, Nsw, Au

Department head, answering to the MD. I managed the teams responsible for all company digital assets while consecutively working with a committee on the company’s digital strategy. Responsibilities and achievements are varied, highlights include: Influence group digital strategy to improve existing assets and to explore new initiatives Ensure all advertising is loaded accurately and in a timely manner while email newsletters and eDMs are sent according to schedule Project manage website development projects for each quarter Ensure subscriber data is captured, maintained, improved and utilised appropriately Generation and implementation of internal best practice and procedural improvements Devised the implementation of native content and separately, publication specific video portals Collaborate with Digital Sales Lead on potential new revenue opportunities and executions

Glebe, Nsw, Au

This senior role saw me working in conjunction with the Digital Projects and Delivery Manager. Continuing with operations responsibilities, my remit was extended to include data and came with a second direct report, the Digital Marketing Manager.

Glebe, Nsw, Au

Promoted to overseeing all operational aspects related to digital. This was in the form of a direct report, the Digital Campaign Manager.

Glebe, Nsw, Au

Across Intermedia’s 25 websites and corresponding newsletters, I was responsible for all account management, trafficking, eDM communications and subscriber management

Having successfully completing the apprentice scheme, I worked on the front line with homeless and substance dependent individuals, offering structured support, harm reduction and lifestyle guidance.