Sam Mccartney Email & Phone Number

London, London, Gb

New York, Ny, Us

New York, Ny, Us

— Lead day-to-day management of paid search campaigns for enterprise-level accounts averaging a total monthly paid search budget of ~$2MM.— Regularly interface with and report to senior-level client leadership, and act as the main point of contact for significant portions of the relationship.— Delegate and manage the execution of tasks by paid search coordinators on accounts.— Increased lead growth by 77% year-over-year with just 12% increased spend for a major financial services company by testing and implementing new paid search initiatives throughout 2023.— Helped secure a 50% increase in annual paid search budget from a new client less than 3 months after onboarding.

St Paul, Minnesota, Us

– Lead the strategy, management, execution, and reporting of digital advertising campaigns across Paid Search, Programmatic, Facebook, Twitter, LinkedIn, Instagram, direct buys, and OTT for all accounts, with an annual spend totaling more than $1MM.– As the sole point-of-contact for PPC advertising, agency-managed ad spend increased by 391% year-over-year. – Increased qualified web leads by 43% year-over-year for a market-leading regional business advisory firm.– Generated more than 250 qualified business leads for a new-to-market SaaS offering of an existing healthcare software solution company.– Wrote, edited, and pitched content for a variety of national public affairs initiatives. Acting as a liaison to the first point of contact for media inquiries, helped secure placements in national publications including the New York Times, the Los Angeles Times, and the Washington Post.

Hickory, North Carolina, Us

– Converted and integrated marketing datasets for a newly acquired product line. – Wrote, executed, and reported on a short email marketing campaign.

Billerica, Ma, Us

- Integrated a recently acquired gas purification company by converting more than 400 technical documents to Entegris’ brand standards, using Word and InDesign interchangeably for designing and editing.- Planned, documented and reported the status of my projects directly to senior managers in both Chaska, MN and San Luis Obispo, CA.- Assisted with training a designer on basic brand standards and successful workflow practices for adjacent conversion projects.

St Paul, Minnesota, Us

- Designed, edited and wrote short articles for a monthly email-newsletter with more than 500 subscribers. Evaluated and tested a variety of delivery methods for campaign success.- Prepared presentation material for business pitches, training programs and strategic planning meetings.- Developed a comprehensive housing tax credit training guide and accompanying presentation material for compliance managers seeking national accreditation. - Designed and produced marketing materials including banners, event brochures and a promotional book.