Responsible for defining and implementing the plan to unite external innovation with internal ESPN capabilities. Working with the venture capital, private equity, start-ups, sports brands, leagues and teams to craft a strategy that will lead to increased products and solutions to drive fan engagement across ESPN platforms.

Build the business case for adapting a military tracking and targeting algorithm into a real-time sports graphics engine. Primary Responsibilities: • Convince key sports rights holders to accept this new concept of in-program. • Negotiate deals with media partners to allow for this form of advertising. • Make the business case to sports advertisers that this new form of in-program advertising was an essential part of their "buy." • Expand the sports model to include product placement in entertainment content. • Responsible for all revenue generation.Key Achievements:• Created the category of "virtual advertising" or, advertising that is not a 30 second commercial spot or a physical product placement for the broadcasting category.• Secured key deals with leagues, teams, conferences and federations to all allow for VA in their copyrighted content. o Examples: Major League Baseball, NHL, NFL, NY Yankees, NY Rangers, Boston Red Sox and Big Ten.• Negotiated the "first-ever" deals with national broadcasters, national cable networks, regional sports networks and DBS to accept this new form of advertising that was perceived to erode the impact of a 30 second commercial. o Eg: ESPN, NESN, CBS Sports, Fox Sports, YES Network, Big Ten Networks, Televisa.• Made the case to advertisers and close first deals to purchase VA and have it represented as a new line item in the ad buy. o Example: Coca-Cola bought the first virtual ad in the international feed of the Super Bowl• Sold the first "virtual product placement" to Mark Burnett Productions.

Produced The White House Tennis Tournament Primary Responsibility: Create an event that would launch Mrs. Reagan's national anti-drug program.

Design and manufacture innovative tennis products.Primary Responsibility: Hired by the founder, Howard Head, to join a team to build the premier tennis brand featuring a patented oversize racket technology to make the game easier to play and expand the sport.

Primary Responsibility: Make the business case and create the marketing plans to introduce products from the European collection into the US market.