Sam Mccleery

Sam Mccleery Email and Phone Number

VP Open Innovation and Commercialization Lab @ Under Armour
baltimore, maryland, united states
Sam Mccleery's Location
Baltimore, Maryland, United States, United States
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About Sam Mccleery

An industry recognized and proven executive specializing in forming product, markets and businesses around new and emerging technologies. Excels at bridging the gap between technology and business, providing unique management expertise when developing product strategies and go-to-market plans. Exceptional relationship management skills drive alignment and execution in dynamic markets.

Sam Mccleery's Current Company Details
Under Armour

Under Armour

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VP Open Innovation and Commercialization Lab
baltimore, maryland, united states
Website:
underarmour.com
Employees:
8931
Sam Mccleery Work Experience Details
  • Under Armour
    Vp Open Innovation And Commercialization Lab
    Under Armour Apr 2015 - Present
  • Espn
    Chief Technologist, Strategic Technology Partnerships
    Espn Jan 2010 - Dec 2014
    Bristol, Ct
    Responsible for defining and implementing the plan to unite external innovation with internal ESPN capabilities. Working with the venture capital, private equity, start-ups, sports brands, leagues and teams to craft a strategy that will lead to increased products and solutions to drive fan engagement across ESPN platforms.
  • Cablevision
    Svp Sales And Marketing Pvi Virtual Media
    Cablevision Jan 1998 - Jan 2010
    New York, Ny
    Build the business case for adapting a military tracking and targeting algorithm into a real-time sports graphics engine. Primary Responsibilities: • Convince key sports rights holders to accept this new concept of in-program. • Negotiate deals with media partners to allow for this form of advertising. • Make the business case to sports advertisers that this new form of in-program advertising was an essential part of their "buy." • Expand the sports model to include product placement in entertainment content. • Responsible for all revenue generation.Key Achievements:• Created the category of "virtual advertising" or, advertising that is not a 30 second commercial spot or a physical product placement for the broadcasting category.• Secured key deals with leagues, teams, conferences and federations to all allow for VA in their copyrighted content. o Examples: Major League Baseball, NHL, NFL, NY Yankees, NY Rangers, Boston Red Sox and Big Ten.• Negotiated the "first-ever" deals with national broadcasters, national cable networks, regional sports networks and DBS to accept this new form of advertising that was perceived to erode the impact of a 30 second commercial. o Eg: ESPN, NESN, CBS Sports, Fox Sports, YES Network, Big Ten Networks, Televisa.• Made the case to advertisers and close first deals to purchase VA and have it represented as a new line item in the ad buy. o Example: Coca-Cola bought the first virtual ad in the international feed of the Super Bowl• Sold the first "virtual product placement" to Mark Burnett Productions.
  • Ronald Reagan Foundation
    Executive Producer
    Ronald Reagan Foundation Jan 1989 - Jan 1992
    Los Angeles, Ca
    Produced The White House Tennis Tournament Primary Responsibility: Create an event that would launch Mrs. Reagan's national anti-drug program.
  • Prince Global Sports, Llc.
    Director Of Sports Marketing
    Prince Global Sports, Llc. Jan 1981 - Jan 1989
    Princeton, Nj
    Design and manufacture innovative tennis products.Primary Responsibility: Hired by the founder, Howard Head, to join a team to build the premier tennis brand featuring a patented oversize racket technology to make the game easier to play and expand the sport.
  • Adidas
    Director Of Business Development
    Adidas Jan 1978 - Jan 1981
    Landersheim, France
    Primary Responsibility: Make the business case and create the marketing plans to introduce products from the European collection into the US market.

Sam Mccleery Education Details

Frequently Asked Questions about Sam Mccleery

What company does Sam Mccleery work for?

Sam Mccleery works for Under Armour

What is Sam Mccleery's role at the current company?

Sam Mccleery's current role is VP Open Innovation and Commercialization Lab.

What is Sam Mccleery's email address?

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What is Sam Mccleery's direct phone number?

Sam Mccleery's direct phone number is +141052*****

What schools did Sam Mccleery attend?

Sam Mccleery attended Miami University, The Hun School Of Princeton.

Who are Sam Mccleery's colleagues?

Sam Mccleery's colleagues are Jimmy Chen, Diego Solis Galindo, Peyton Burgoyne, George Wassouf, María José Catarino Hernández, Robert Mc Henry, Tammy Sabados.

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