Sam Mccraw

Sam Mccraw Email and Phone Number

Owner @ Design Hub
United Kingdom
Sam Mccraw's Location
Collingwood, Victoria, Australia, Australia
Sam Mccraw's Contact Details
About Sam Mccraw

An adaptable, creative and motivated digital marketing enthusiast. In my current and previous roles I have not only built on my personal development but established a real passion for the digital landscape in particular, Content Marketing, SEO and Social Media.

Sam Mccraw's Current Company Details
Design Hub

Design Hub

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Owner
United Kingdom
Website:
designhub.co
Employees:
7
Sam Mccraw Work Experience Details
  • Design Hub
    Owner
    Design Hub
    United Kingdom
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  • Employment Hero
    Seo
    Employment Hero Sep 2024 - Present
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  • Design Hub
    Owner
    Design Hub Sep 2022 - Present
    Melbourne, Victoria, Australia
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  • Envato
    Partnerships Manager
    Envato Oct 2018 - Sep 2022
    Melbourne, Australia
    Working with external partners to promote Envato's DIY design tool - Placeit (placeit.net). Duties include: - Sustainably growing partnerships channel - Building strong relationships with partners to maintain and develop ongoing campaigns - Advising partners on best strategies (Monetization, content creation, website structure) - Working with a variety of partners (YouTubers, blogs, complementary products/services) - New partners strategy (prospecting & activation) - Ensuring campaigns are profitable - AB testing creatives and landing pages - Collaborating with the design team on new creatives and campaigns
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  • Trivago
    Display, Email & Affiliate Marketing
    Trivago Jul 2017 - Sep 2018
    Düsseldorf Area, Germany
    Online Marketing Specialist responsible for managing the Display, Email, Affiliate and App Marketing activities for Portugal, Belgium, United Kingdom, Croatia and Serbia. Managing a monthly six figure budget, my tasks are:• Budgeting and target setting: Manage budgets and performance forecasting. Using a KPI-driven approach for all marketing activities to optimise as effectively and efficiently as possible against set targets, ensuringEnsure all campaigns reflect the commercial road map and seasonality.• End-to-End Campaign Management: Plan,develop, execute, optimise and analyse performance of all campaigns across all display campaigns and affiliate platforms (Facebook, Instagram, Google Display Network, Criteo, Pinterest, Twitter and Appflyer). Understand the impact on both new customers and existing customers. Ensure any tracking, is implemented and tested.• Media Owner Management: Build and maintain good external relationships with publishers and networks. Work together to get the best performance through optimisation and learnings.• Explore and assess marketing opportunities: When relevant, draft a proposal including budget, testing, IT requirements, KPIs, measurements, reporting and analysis before testing in a controlled manner.• Knowledge Source: Keep abreast of competitor activity, external best practices, developments and BETAs in online marketing and develop tactics and strategy to optimise our presence on all devices as well as spotting what the next big thing might be, working with the teams to test and implement.• Reporting & Tools: Daily, weekly and monthly reporting, ongoing and ad-hoc analysis, using all the monitoring and analytical tools available and suggest any additional tools which may be needed. Support the team with reports and content for presentations to demonstrate recent activities and learningsTools included:- Google Adwords (Display campaigns)- Facebook ad manager- Trivago's internal tracking suite
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  • Trivago
    Content Marketing Analyst
    Trivago Nov 2015 - Jul 2017
    Düsseldorf Area, Germany
    In my role as a Content Marketing Analyst for trivago USCA I played a key role in developing and implementing the content marketing and SEO strategy for the online magazine, leading our organic traffic efforts, content strategy, creating content and monitoring and analyzing the team’s performance to ensure we continue investing in the right content, channels and tactics.Activities include:• SEO and content strategy • Content editing• Technical SEO & Link clean-up• Keyword research• Website architecture• Paid advertising testing (Social, Native) • Conversion rate optimisation (email capture)• Competitor analysis and monitoring • Advising our outreach specialists (email strategy and link building)• CMS management (Wordpress) • Analysis & tracking (Google Analytics & Google Search Console, Ahrefs, SEMrush, Moz) • Reporting and performance updates (incl. ROI, ROAS)• Audience/Persona research• Testing and analysis (content types, promotion methods, email scripts, CRO)• Leading various campaigns• Staff training and guidance (SEO, content structure)• Keeping up with industry trends
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  • Interactive Design Institute
    Seo & Content Marketing Specialist
    Interactive Design Institute Mar 2015 - Nov 2015
    Musselburgh, East Lothian
    In my position at the Interactive Design Institute (IDI) I worked as an SEO specialist ensuring the company maintained and improved its organic visibility in the search engines. I was also responsible for leading the development and implementation of IDI’s content strategy (incl. main website, social media, email marketing and blog). Main activities included:• SEO strategy • Keyword research• Website architecture• On-page optimisation • Paid advertising (PPC & Social) • User experience & conversion rate optimisation• Competitor analysis and monitoring • Content strategy & implementation + outreach • CMS management (Wordpress, Joomla) • Link building strategy creation and implementation • SEO analysis & tracking (Google Analytics & Google Webmaster Tools, Ahrefs, SEMrush, Moz) • Technical SEO audits and recommendations• Google penalty prevention & audits • SEO Reporting and performance updates• Staff training and guidancePlayed a major role in the creation of partner website: http://www.thewritersacademy.co.uk/
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  • Rsto
    Digital Marketing Consultant
    Rsto Mar 2014 - Mar 2015
    Edinburgh, United Kingdom
    My role at RSTO involves working directly with an extensive range of SME clients in the UK training them in SEO and Social Media Strategy or delivering and reporting on campaigns on their behalf. Activities include:- SEO/SEM strategy with KPI development- Keyword research- Website structure- On page optimisation- User experience & conversion rate optimisation- Competitor analysis- Content strategy & creation- Content outreach & amplification- White hat link building strategy creation & implementation- Campaign analysis & tracking (including Google Analytics, Webmaster Tools)- Technical SEO audits- Google penalty prevention/audit- Social media strategy and management (including using Hootsuite)- Paid advertising (PPC & Social)- Email marketing- CMS management (Wordpress, Joomla (1.5, 2.5), Drupal, Epages) - Project ManagementMy clients range from B2Bs, portfolio sites, ecommerce websites and local businesses.Other responsibilities include:- Contributing to weekly training sessions- Keeping up to date with the trends and changes in the industry- Prioritising my workload and organising my calendar to efficiently manage a large number of projects every month
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  • Lettingweb Ltd
    Digital Marketer
    Lettingweb Ltd Jun 2013 - Mar 2014
    Edinburgh, United Kingdom
    In this role I took the lead in developing the company's content and social strategy. Other responsibilities included:- Keyword research- Updating and optimising website (structure & content)- Website Audits- Conversion Optimisation & A/B testing- Link building campaigns- Email strategy creation and implementation- Assisting with PR and outreach activities- Creating physical marketing assets (handouts, posters etc.)- Competitor Analysis- Analysing website and campaign performance via Google Analytics & Webmaster Tools- Creation and implementation of PPC campaigns- Creating social advertising campaigns via Facebook and LinkedIn- Project managing a 3 month brand building campaign
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  • Bookspeed
    Marketing Assistant
    Bookspeed Jan 2012 - Jun 2012
    Edinburgh, United Kingdom
    This role involved developing and enhancing the company’s digital marketing strategy where I took the lead in setting up a social media presence via Facebook, Twitter, LinkedIn & Pinterest. The role also involved:- Keyword research- On page optimisation- PPC management- Competitor Analysis- Creating blog content- Analysing site performance via Google Analytics- Researching link building and outreach opportunitiesAdditionally I designed two company brochures using Adobe InDesign & Photoshop.
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  • Cherry Road Resource Centre
    Brand Consultant
    Cherry Road Resource Centre Jun 2010 - Sep 2010
    Edinburgh, United Kingdom
    This role was an internship with local charity Cherry Road Resource Centre in Edinburgh. The remit involved creating a new brand for the charity's Meusli bar products. This included:- Market research- Competitor research- Designing new packaging and logo for the products (InDesign & Photoshop)- Writing copy for their marketing materials- Assisting in the creation of a marketing strategy for the product range

Sam Mccraw Skills

Social Media Marketing Digital Marketing Seo Market Research Marketing Online Marketing Social Media Email Marketing Marketing Communications Marketing Strategy Copywriting E Commerce Google Analytics Business Planning Advertising Online Advertising B2b Pay Per Click

Sam Mccraw Education Details

  • Napier University
    Napier University
    2:1
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  • The Institute Of Direct Marketing
    The Institute Of Direct Marketing
    Cert Dmp
  • Google Analytics Individual Qualification (Iq)
    Google Analytics Individual Qualification (Iq)
    88%
  • St Augustine'S High School, Edinburgh
    St Augustine'S High School, Edinburgh

Frequently Asked Questions about Sam Mccraw

What company does Sam Mccraw work for?

Sam Mccraw works for Design Hub

What is Sam Mccraw's role at the current company?

Sam Mccraw's current role is Owner.

What is Sam Mccraw's email address?

Sam Mccraw's email address is mc****@****l.co.uk

What is Sam Mccraw's direct phone number?

Sam Mccraw's direct phone number is +4921138768*****

What schools did Sam Mccraw attend?

Sam Mccraw attended Napier University, The Institute Of Direct Marketing, Google Analytics Individual Qualification (Iq), St Augustine's High School, Edinburgh.

What are some of Sam Mccraw's interests?

Sam Mccraw has interest in Football, Game Of Thrones, Travelling, Films And Cinema, Digital Marketing, Hiking, Music, Cider, Tennis, Craft Beer.

What skills is Sam Mccraw known for?

Sam Mccraw has skills like Social Media Marketing, Digital Marketing, Seo, Market Research, Marketing, Online Marketing, Social Media, Email Marketing, Marketing Communications, Marketing Strategy, Copywriting, E Commerce.

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