Sam Mccraw Email & Phone Number

United Kingdom

Melbourne, Victoria, Australia

Melbourne, Australia

Working with external partners to promote Envato's DIY design tool - Placeit (placeit.net). Duties include: - Sustainably growing partnerships channel - Building strong relationships with partners to maintain and develop ongoing campaigns - Advising partners on best strategies (Monetization, content creation, website structure) - Working with a variety of.

Düsseldorf Area, Germany

• Online Marketing Specialist responsible for managing the Display, Email, Affiliate and App Marketing activities for Portugal, Belgium, United Kingdom, Croatia and Serbia. Managing a monthly six figure budget, my tasks.
• Budgeting and target setting: Manage budgets and performance forecasting. Using a KPI-driven approach for all marketing activities to optimise as effectively and efficiently as possible against set targets.
• End-to-End Campaign Management: Plan,develop, execute, optimise and analyse performance of all campaigns across all display campaigns and affiliate platforms (Facebook, Instagram, Google Display Network, Criteo.
• Media Owner Management: Build and maintain good external relationships with publishers and networks. Work together to get the best performance through optimisation and learnings.
• Explore and assess marketing opportunities: When relevant, draft a proposal including budget, testing, IT requirements, KPIs, measurements, reporting and analysis before testing in a controlled manner.
• Knowledge Source: Keep abreast of competitor activity, external best practices, developments and BETAs in online marketing and develop tactics and strategy to optimise our presence on all devices as well as spotting.

Düsseldorf Area, Germany

• In my role as a Content Marketing Analyst for trivago USCA I played a key role in developing and implementing the content marketing and SEO strategy for the online magazine, leading our organic traffic efforts, content.
• SEO and content strategy
• Content editing
• Technical SEO & Link clean-up
• Keyword research
• Website architecture

Musselburgh, East Lothian

• In my position at the Interactive Design Institute (IDI) I worked as an SEO specialist ensuring the company maintained and improved its organic visibility in the search engines. I was also responsible for leading the.
• SEO strategy
• Keyword research
• Website architecture
• On-page optimisation
• Paid advertising (PPC & Social)

Edinburgh, United Kingdom

My role at RSTO involves working directly with an extensive range of SME clients in the UK training them in SEO and Social Media Strategy or delivering and reporting on campaigns on their behalf. Activities include:- SEO/SEM strategy with KPI development- Keyword research- Website structure- On page optimisation- User experience & conversion rate.

Edinburgh, United Kingdom

In this role I took the lead in developing the company's content and social strategy. Other responsibilities included:- Keyword research- Updating and optimising website (structure & content)- Website Audits- Conversion Optimisation & A/B testing- Link building campaigns- Email strategy creation and implementation- Assisting with PR and outreach.

Edinburgh, United Kingdom

This role involved developing and enhancing the company’s digital marketing strategy where I took the lead in setting up a social media presence via Facebook, Twitter, LinkedIn & Pinterest. The role also involved:- Keyword research- On page optimisation- PPC management- Competitor Analysis- Creating blog content- Analysing site performance via Google.

Edinburgh, United Kingdom

This role was an internship with local charity Cherry Road Resource Centre in Edinburgh. The remit involved creating a new brand for the charity's Meusli bar products. This included:- Market research- Competitor research- Designing new packaging and logo for the products (InDesign & Photoshop)- Writing copy for their marketing materials- Assisting in the.

Marketing With Digital Media, 2:1

Activities and Societies: Napier Football team 1sts

Idm Certificate In Direct & Digital Marketing Principles, Cert Dmp

88%

Education record

Advanced Higher x 1; Higher Grade x 5; Standard Grade x 6