Sam Mccraw Email & Phone Number

United Kingdom

Melbourne, Victoria, Australia

Melbourne, Australia

Working with external partners to promote Envato's DIY design tool - Placeit (placeit.net). Duties include: - Sustainably growing partnerships channel - Building strong relationships with partners to maintain and develop ongoing campaigns - Advising partners on best strategies (Monetization, content creation, website structure) - Working with a variety of partners (YouTubers, blogs, complementary products/services) - New partners strategy (prospecting & activation) - Ensuring campaigns are profitable - AB testing creatives and landing pages - Collaborating with the design team on new creatives and campaigns

Düsseldorf Area, Germany

Online Marketing Specialist responsible for managing the Display, Email, Affiliate and App Marketing activities for Portugal, Belgium, United Kingdom, Croatia and Serbia. Managing a monthly six figure budget, my tasks are:• Budgeting and target setting: Manage budgets and performance forecasting. Using a KPI-driven approach for all marketing activities to optimise as effectively and efficiently as possible against set targets, ensuringEnsure all campaigns reflect the commercial road map and seasonality.• End-to-End Campaign Management: Plan,develop, execute, optimise and analyse performance of all campaigns across all display campaigns and affiliate platforms (Facebook, Instagram, Google Display Network, Criteo, Pinterest, Twitter and Appflyer). Understand the impact on both new customers and existing customers. Ensure any tracking, is implemented and tested.• Media Owner Management: Build and maintain good external relationships with publishers and networks. Work together to get the best performance through optimisation and learnings.• Explore and assess marketing opportunities: When relevant, draft a proposal including budget, testing, IT requirements, KPIs, measurements, reporting and analysis before testing in a controlled manner.• Knowledge Source: Keep abreast of competitor activity, external best practices, developments and BETAs in online marketing and develop tactics and strategy to optimise our presence on all devices as well as spotting what the next big thing might be, working with the teams to test and implement.• Reporting & Tools: Daily, weekly and monthly reporting, ongoing and ad-hoc analysis, using all the monitoring and analytical tools available and suggest any additional tools which may be needed. Support the team with reports and content for presentations to demonstrate recent activities and learningsTools included:- Google Adwords (Display campaigns)- Facebook ad manager- Trivago's internal tracking suite

Düsseldorf Area, Germany

In my role as a Content Marketing Analyst for trivago USCA I played a key role in developing and implementing the content marketing and SEO strategy for the online magazine, leading our organic traffic efforts, content strategy, creating content and monitoring and analyzing the team’s performance to ensure we continue investing in the right content, channels and tactics.Activities include:• SEO and content strategy • Content editing• Technical SEO & Link clean-up• Keyword research• Website architecture• Paid advertising testing (Social, Native) • Conversion rate optimisation (email capture)• Competitor analysis and monitoring • Advising our outreach specialists (email strategy and link building)• CMS management (Wordpress) • Analysis & tracking (Google Analytics & Google Search Console, Ahrefs, SEMrush, Moz) • Reporting and performance updates (incl. ROI, ROAS)• Audience/Persona research• Testing and analysis (content types, promotion methods, email scripts, CRO)• Leading various campaigns• Staff training and guidance (SEO, content structure)• Keeping up with industry trends

Musselburgh, East Lothian

In my position at the Interactive Design Institute (IDI) I worked as an SEO specialist ensuring the company maintained and improved its organic visibility in the search engines. I was also responsible for leading the development and implementation of IDI’s content strategy (incl. main website, social media, email marketing and blog). Main activities included:• SEO strategy • Keyword research• Website architecture• On-page optimisation • Paid advertising (PPC & Social) • User experience & conversion rate optimisation• Competitor analysis and monitoring • Content strategy & implementation + outreach • CMS management (Wordpress, Joomla) • Link building strategy creation and implementation • SEO analysis & tracking (Google Analytics & Google Webmaster Tools, Ahrefs, SEMrush, Moz) • Technical SEO audits and recommendations• Google penalty prevention & audits • SEO Reporting and performance updates• Staff training and guidancePlayed a major role in the creation of partner website: http://www.thewritersacademy.co.uk/

Edinburgh, United Kingdom

My role at RSTO involves working directly with an extensive range of SME clients in the UK training them in SEO and Social Media Strategy or delivering and reporting on campaigns on their behalf. Activities include:- SEO/SEM strategy with KPI development- Keyword research- Website structure- On page optimisation- User experience & conversion rate optimisation- Competitor analysis- Content strategy & creation- Content outreach & amplification- White hat link building strategy creation & implementation- Campaign analysis & tracking (including Google Analytics, Webmaster Tools)- Technical SEO audits- Google penalty prevention/audit- Social media strategy and management (including using Hootsuite)- Paid advertising (PPC & Social)- Email marketing- CMS management (Wordpress, Joomla (1.5, 2.5), Drupal, Epages) - Project ManagementMy clients range from B2Bs, portfolio sites, ecommerce websites and local businesses.Other responsibilities include:- Contributing to weekly training sessions- Keeping up to date with the trends and changes in the industry- Prioritising my workload and organising my calendar to efficiently manage a large number of projects every month

Edinburgh, United Kingdom

In this role I took the lead in developing the company's content and social strategy. Other responsibilities included:- Keyword research- Updating and optimising website (structure & content)- Website Audits- Conversion Optimisation & A/B testing- Link building campaigns- Email strategy creation and implementation- Assisting with PR and outreach activities- Creating physical marketing assets (handouts, posters etc.)- Competitor Analysis- Analysing website and campaign performance via Google Analytics & Webmaster Tools- Creation and implementation of PPC campaigns- Creating social advertising campaigns via Facebook and LinkedIn- Project managing a 3 month brand building campaign

Edinburgh, United Kingdom

This role involved developing and enhancing the company’s digital marketing strategy where I took the lead in setting up a social media presence via Facebook, Twitter, LinkedIn & Pinterest. The role also involved:- Keyword research- On page optimisation- PPC management- Competitor Analysis- Creating blog content- Analysing site performance via Google Analytics- Researching link building and outreach opportunitiesAdditionally I designed two company brochures using Adobe InDesign & Photoshop.

Edinburgh, United Kingdom

This role was an internship with local charity Cherry Road Resource Centre in Edinburgh. The remit involved creating a new brand for the charity's Meusli bar products. This included:- Market research- Competitor research- Designing new packaging and logo for the products (InDesign & Photoshop)- Writing copy for their marketing materials- Assisting in the creation of a marketing strategy for the product range

Marketing With Digital Media, 2:1

Activities and Societies: Napier Football team 1sts

Idm Certificate In Direct & Digital Marketing Principles, Cert Dmp

88%

Education record

Advanced Higher x 1; Higher Grade x 5; Standard Grade x 6