Sam Mcdonald Email & Phone Number

Milton Keynes, Gb

Responsible for the strategy and delivery of a multi-million pound digital marketing account across PPC, programmatic and paid-social.

Milton Keynes, United Kingdom

Manage, develop and implement the paid media strategy for the universities’ acquisition and brand activity.An example of my work. A case study written by Facebook: https://www.facebook.com/business/success/the-open-university

Milton Keynes, United Kingdom

Communications Officer at The Open University, specialising in building and managing paid media campaigns.

Co-chair of the Performance and Programmatic steering group at ISBA. Working to create an advertising environment that is transparent, responsible and accountable; one that can be trusted by the public, by advertisers and by legislators.

London, United Kingdom

Responsible for Regent Street, London W1’s digital account, liaising with over 250 contacts from 125 Regent Street brands.• Helped establish a digital media team and function with the Director, Digital• Managing ‘24/7’, Regent Street’s bespoke social media hub, nominated for two awards: Social Buzz Award 2013, Retail Systems Award 2013• Developing, implementing and reporting on paid media campaigns• Managing the Digital team• Involved in the recruitment… Show more Responsible for Regent Street, London W1’s digital account, liaising with over 250 contacts from 125 Regent Street brands.• Helped establish a digital media team and function with the Director, Digital• Managing ‘24/7’, Regent Street’s bespoke social media hub, nominated for two awards: Social Buzz Award 2013, Retail Systems Award 2013• Developing, implementing and reporting on paid media campaigns• Managing the Digital team• Involved in the recruitment process and management of new staff and interns• Assisting with the production and post-production of film shoots Show less

London Media Centre

Intern at the London Media Centre during the London Olympics 2012. Of the 30 team members that were hired to run the Media Centre I was the only candidate who was offered a full time job at Sister. Responsibilities included:• Taking world media on press trips • Creating original material for a multi-platform social media portal • Writing press releases• Developing individual social media projects• Using Google Analytics and Facebook Insights to generate reports… Show more Intern at the London Media Centre during the London Olympics 2012. Of the 30 team members that were hired to run the Media Centre I was the only candidate who was offered a full time job at Sister. Responsibilities included:• Taking world media on press trips • Creating original material for a multi-platform social media portal • Writing press releases• Developing individual social media projects• Using Google Analytics and Facebook Insights to generate reports • Assisting with the production and post-production of film shoots Show less