Sam Mcfadden Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Brightflag is the most effective e-billing and matter management software for legal teams and their finance partners, backed by the best customer service you've ever experienced. Clorox, Shopify, Volvo, and other leading companies use Brightflag to create and protect business value by through spend management and legal cost control. It's the only platform that has AI at its core powering e-billing, financial reconciliation, FP&A, and vendor benchmarking.As leader of Brightflag's Demand Gen strategy, I create multichannel campaigns leveraging content and product offers to drive brand awareness and generate sales. I also manage our event strategy and paid partner relationships, working with organizers and our internal team to assess & launch media buys and sponsorship opportunities.

Servicing brands and agencies in the retail, hospitality, travel, legal, health, and tech industries through strategic SEO programs. Work hand in hand with clients on keyword research & development for organic and paid campaigns, website analysis, site recommendations & updates, UX testing, and content strategies for traffic building. Additionally, partner with clients on PPC campaigns with all search providers plus Facebook, YouTube, LinkedIn, Twitter, Outbrain, and Taboola.

San Francisco, California, Us

Carta supports innovators at every stage and in every role with its best-in-class equity management platform and services. With tools to streamline equity management, compensation, venture capital, and liquidity, Carta is built for builders and gives teams everything they need to focus on the future of their business.In this role, I established Carta's first-ever Growth marketing function and created campaign processes, event strategy, and data-backed communication plans with the Sales, CSM, and Product teams. I orchestrated multi-channel campaigns across the Cap Table, Total Compensation, and Tax Advisory products, leading cross-functional team members in strategy and execution.

Luxembourg, Lu

Talkwalker is a listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. They provide companies with an easy-to-use platform to protect, measure and promote their brand worldwide, across all communication channels.As Global ABM team lead, I developed strategy & execution of ABM initiatives across Americas, APAC, and EMEA. My team partnered with Sales, CSM, and other GTM roles to drive $50M+ enterprise account pipeline via inbound & outbound channels through omnichannel, strategic account-based marketing campaigns.

Luxembourg, Lu

Managed & scaled strategic campaigns targeting enterprise organizations in the Americas, with a focus on lead gen, funnel conversion, event production, and partner marketing strategy.

Luxembourg, Lu

Responsible for all West Coast marketing initiatives, including demand gen, content, events, and paid campaign strategy.

New York, New York, Us

Enterprise account management, content marketing strategy, data analysis, paid campaign management, and customer success for brands in Tech, FinServ, Pharma + Health, Retail, and Travel verticals. Developed full-funnel marketing strategy for $15M book of business while managing project timelines, budget, and scope to ensure customer success & account growth.

Ny, Ny, Us

Spearhead the ideation and execution of all advertising initiatives for Bridalguide.com, developing multi-platform campaigns working with sales team and creative departments to craft RFPs for programs that include display, content, and social media-based marketing offerings for clients in the luxury, fashion, travel, hospitality, and jewelry spaces. Define KPIs and create a strategic roadmap to increase traffic, brand awareness, and content saturation across Bridal Guide's digital platforms, working internally with department leads and maintaining relationships with digital agencies, influencers, and publishers for collaborations and cross-promotional opportunities. Additionally, produce content for online editorial features, social media engagement, and sales materials.

New York, Ny, Us

Developed an aggressive offer calendar that drove member enrollment and retention, coordinating national roll-out with field staff and partners. Lead project management for US visitor site development, collaborating with the Product and Creative departments as well as outside partners to incorporate recruitment-driving initiatives and use consumer research, CMS, and multi-variate testing as the basis for product offers, UX design, pricing, brand positioning, and areas for growth. Measure key metrics for digital channels to keep web content aligned with on-air and print messaging, and communicate with corporate and agency partners to ensure seamless approval and implementation of cosponsored national marketing and advertising campaigns.

New York, Us

Develop and execute all marketing initiatives for the Custom Projects publishing division, managing multi-channel campaigns for 50+ verticals. Work alongside Creative and Sales departments to develop branding and ensure the products resonate with customers while collaborating on copy & design for print ads, media kits, product landing pages, and other promotional material. Plan and execute campaigns across print, digital, and experiential channels for each publication launch, including email campaigns with average CTR exceeding 30% and complete overall of SEO practices across titles to ensure organic success. Nurture partnerships with media contacts for PR placements, promotions, and increased visibility for brand.

Paris La Défense, Fr

Managing all marketing activities including email marketing, social media outreach, SEO, SEM, content cultivation, and website development.

Bachelor, Communications

Education record

High School Diploma