Samantha Mote Mcinturff Email & Phone Number

Marietta, Georgia, United States

Marketing lead for Wellstar's orthopedic and sports medicine service line, GI service line as well as all five Wellstar health parks. This includes marketing/PR strategy and implementation. Works with service line leadership on strategy goals and KPIs.

Manages client projects utilizing marketing, PR and corporate communications experience of 23 years. Strategies include developing SEO web content, pitching PR stories, creating and executing advertising campaigns and overall general project management.Experience in A.P. style writing, web content development, storytelling, managing digital search, social.

Marietta, GA

Served in a job-share position managing marketing strategies for the WellStar Medical Group, OBGYN & Pediatric service lines. My job-share role was featured in Working Mother Magazine and the Atlanta Journal.Developed results-oriented digital search/display campaigns and CRM-based direct mail. Communicated dashboard outcomes to leadership and key.

Created comprehensive PR campaign for national children's cup company. Wrote weekly blogs for Atlanta-based advertising agency. Conducted client research for Atlanta-based PR firm.

Directed PR strategies for health system of five hospitals and over 300-employed physicians. Developed crisis communication plans working with CEO and senior leadership serving as lead spokesperson for the health system. Created press releases and pitched story ideas to local and national media. Managed PR team including hiring team members, monthly staff.

Developed and implemented proactive PR plans. Worked with executive director to implement media crisis strategies. Coordinated WellStar Physicians Group PR initiatives. Managed public relations team including press release writing, special event planning and collateral production.

Coordinated proactive public relations efforts as well as served as a system spokesperson. Managed community relations efforts for Paulding and Douglas counties. Served as liaison to WellStar Douglas and Paulding Regional Boards working on philanthropic community projects. Planned special events. Supervised marketing and PR interns including interviewing.

Coordinated PR projects for client Kimberly Clark Professional Healthcare, Pollak, Levitt & Nel and their Santa website Clause.com. Created press kits and worked with creative team on collateral pieces. Drafted press releases and bios.

Served as Assistant Editor for monthly employee newsletter including interviewing employees and writing articles. Drafted press releases and bios. Designed collateral material including brochures, letterhead and business cards for entire organization.