• Responsible for the design and go to market of cybersecurity certificationpreparation training products within budget and deadlines• Develop business objectives, brand strategies, and manage financialforecasts and growth targets• Work collaboratively with other parts of the team to optimize productdevelopment and delivery (product development, marketing, sales,operations, academics)• Identify, develop, and support relationships with certification partners• Set pricing strategies for products based on consumer and competitiveanalysis• Spearhead the development of business cases for new products and brandextensions

• Created content in diverse media in support of product needs generated from Certification Program Managers —digital assets, video, student- and teacher-facing print materials—including providing training, oversight, and support to a team of diverse professional backgrounds• Created writer and editor training, style guides, and other process documentation• Ensured that work takes place in accordance with the budget and project or release plan• Researched and uses student data to inform future learning interventions and content development decisions

Served as External Communications Associate for Veteran Affairs (VA), Office of Information and Technology (OI&T), ProductDevelopment (PD) department.o Produced VA CIO video messages. Wrote video script, supervised in-studio filming, edited and disseminated video.o Created and presented employee training on new communication platform. Explained features, purpose, advantages of new platform throughcreative, engaging video message and live interface demonstrations.o Collected comprehensive data on social campaigns for quantitative analysis to identify successes and areas of improvement to alter teamstrategy accordingly. This included translating results from past engagements to optimize new initiatives, such as VA OI&T’s Veterans DayCampaign, which resulted in VA Secretary McDonald’s participation in the #GiveThem20 social initiative.o Developed, reviewed, and supported delivery of communications products, such as blog posts, brown bag presentations/seminars, employeeinterviews, and various social campaigns. Utilized Google analytics and other metrics platforms to develop a holistic understanding ofperformance indicators.o Worked closely with client leadership, specifically Director of IT Strategic Communication, to create and implement communicationstrategies, campaigns, and change management plans.

• Drafted and edited internal and external communication• Worked closely with outside strategic communications firm to shape and launch public communications campaign regarding crisis in Maryland hospital funding • Analyzed survey results and suggested lists of improvements to MHA annual member meeting

•Researched and compiled social media best practices into comprehensive Social Media policy for government-wide use

• Drafted and edited internal and external communications• Researched and assembled daily news briefs • Prepared response packets to meet Congressional inquiries• Contributed to re-design of DCMO Sharepoint web portal