Senior Marketing Specialist
Shenzhen, Guangdong, China
Planning and managing large-scale consumer product digital campaigns across multiple platforms, including Google, Facebook, YouTube, Twitter, Instagram, and more. Responsible for creating and executing multi-channel and multi-region campaigns for product launches, events, and other marketing initiatives by working with internal and external production teams and agencies to manage content creation, brand messaging, and digital strategy for both owned and paid channels.Working directly with product managers, R&D, PR, and consumer product teams to develop communication strategy and to deliver a unified marketing message globally. Also responsible for managing content and execution of organic and advertising campaigns ranging from several weeks to several months and reporting effectiveness.Developing media plans covering international strategy, localization, and execution with colleagues from several markets across the globe for all campaigns.