Developed and implemented organization-wide email strategy, including planning, stakeholder inclusion, execution, testing, optimization, automation, and reporting resulting in higher engagement, actionable data, and content alignmentPartnered with Membership, Development, Exhibition, Visitor Experience, Event, Store, and Public Program teams to engage constituents, acquire new visitors/members/donors, ensure event attendance, meet fundraising goals, disseminate educational materials, drive ecommerce revenue, and uplift underrepresented voicesCreated content calendar based on key initiatives and customer preferences, working in collaboration with Social, Web, Paid Advertising, Digital Media, Design, CRM, and Editorial teams to ensure cohesive brand storytelling and appropriately targeted contentManaged tools and platforms for use in email marketing, including analyzing and reporting on data to inform strategic and tactical decisions through dynamic dashboardsEstablished and improved systems, workflows, and processes, including pioneering email automation for customer journeys, leading adoption of digital marketing best practices, and building in quality assurance checks at all stagesLead organization-wide email platform migration, including data preservation and privacy, and provided engaging (read: fun!) on-going training for all email-producing staffManaged and mentored early-career staff in marketing fundamentals, taking/giving feedback, asserting an expert voice, work/life balance, and perspective sharing

Lead email strategy for Marketing Department designed to increase engagement and ticket revenue by telling authentic stories that enable audience connection with artCreate campaign themes and editorial calendar based on customer profiles and work in close partnership with Editorial and Design teams to deliver impactful emailsAnalyze and report on data and make decisions based on data analysis combined with industry best practices, competitor research, and a concentrated effort to be humanCollaborate and contribute to cross-departmental initiatives to acquire and maintain museum members, solicit donations from major donors, generate conversions for vital fundraising events, disseminate educational materials, and add additional retail revenue to SFMOMA’s brick-and-mortar storeSpearhead the use of new and up-to-date email marketing techniques designed to allow the audience to see themselves in communications, including personalization, segmentation, and value-add content based on personal preferencesDevelop and improve email workflow process to allow the channel to be more responsive to business needs

Led email and SMS marketing strategy across all departments to increase engagement and awareness of organizational vision, departmental initiatives, and specific campaignsFormulated key performance indicators for all email and SMS communication initiativesTracked, analyzed, and reported on email and SMS metrics, and use data to inform and/or change strategy to meet KPIsCrafted content and collateral for email communications, including photo/graphic elements, copy, and color designConducted A/B tests for email to determine optimal time, day, send name, and subject line tone for emails, as well as tested visual design elements of emails to create email templates that increase click-through and conversion ratesMaintained email list health by establishing parameters for contact based on customer engagement dataManipulated customer data to generate specific audience segments designed deliver relevant content and ease of conversionDesigned remarketing email strategy for visual arts, performance, and film departments, increasing open and click-through rates by 50%Established a permission marketing culture for email and mobile channels, and executed email preferences campaign to align organization with GDPR standardsIncreased emphasis on storytelling within email communications to build and reinforce larger brand narrativeWorked closely with Membership department to create a digital life-cycle communications plan for YBCA Members at all levels to foreground membership benefits/opportunities and increase member renewal rate

Constructed and guided marketing and communication strategy, including editorial calendar creation, across all channels and crafted unified messaging platform to clarify specific program offerings to all audiences.Led and implemented complete redesign of organization's website with streamlined UX while integrating SEO and launching SEM to increase traffic from new audiences. Created all marketing and communications content for fundraising campaigns, including newsletters, targeted events, and end of year mailings, resulting in more than $325,000 in donations.Led press strategy and digital outreach for targeted fundraising event resulting in a 63% increase in attendance and nearly $7,000 more in ticket sales than previous year.Tracked and analyzed metrics to inform marketing and communications decisions including audience segmentation, targeted content, and send/post times. Increased Facebook likes by 175% in 14 months and started brand compliant Instagram account with an average engagement rate of 21%. Generated visual and video content for website, email newsletters to a list of 9,500, print materials, and social media to illustrate program services and impact.Increased local and national recognition of organization's work and impact through awards and press coverage. (Winner of 2016 National Jaffe Award, Oaklandish Nonprofit of the Month for January 2017)Created systems and set standards for organization's internal communications.Provided leadership and mentorship within organization.

Created email marketing campaigns for each consumer segment with email calendars, new content, and tracking for sales department.Owned email development for sales department including content, copywriting, graphic design, audience segmentation in Salesforce, testing, sending in Mail Chimp, and tracking for a list of more than 37,000 recipients. Content coordinator for national campaigns, working closely with campaign owner, copywriter, and designer to concept, design, produce, and send emails in Salesforce Marketing Cloud for fundraising campaigns and annual gala event.Trained staff in 23 regional offices plus national development team on use of Salesforce Marketing Cloud and co-created promotional email best practices, email prep documents, and exhaustive step-by-step process for sending promotional emails. Reviewed, proof-read, edited, and revised all emails sent by 23 regional offices to more than 57,000 contacts and provided one-on-one coaching for regional staff for region specific email campaigns. Worked with Head of Digital Marketing to ideate, prepare, produce, create graphics using Adobe Creative Suite, and deploy mini-campaign for Instagram and Twitter.Created new videos and infographics for use in content marketing.

Raised more than $225,000 in grants from private, public, corporate and family foundations. Lead consultant on foundation fundraising and messaging for Executive Directors, Development Managers, Development Associates and Program Associates in eight cities. Participated in consultations with all Playworks cities. Composed language and messaging about Playworks’ impact to highlight new research findings for foundations which was distributed throughout the organization. Led prospecting efforts for seven cities for new foundations aligned with Playworks’ mission, including research, relationship building with foundation officers, and strategic planning. Trained Playworks development staff on use of foundationsearch.com software to aid development efforts across the country. Submitted all grants and materials before deadline and conducted appropriate follow up. Created content and ensured functionality of internal development website to share best practices, samples and templates with development staff across the organization.

Lead weekly games in a fun, safe environment with an enthusiastic and inclusive attitude. Design and fabricate marketing materials, including print, audio, and video. Direct community networks through social media. Run a sustained outreach campaign to gain exposure through various media outlets. Document games on a weekly basis through online blog and connect with larger East Bay community.

Produce and broadcast a weekly cultural affairs radio show.Contribute to sound design, community outreach, live studio recording sessions, audio editing, basic FM broadcasting, and social media.

Provided members with Final Cut Pro and sound editing support and instruction.Taught basics of motion graphics and ensured broadcast quality of finished pieces.Assisted members in technical production of broadcast level television shows, including camera work, audio mixing, editing, post production, motion graphic titles, tape dubbing, and DVD publishing.

Led relationship building, expansion and implementation of new Project DESTINY programs Supervised 10–35 Project DESTINY instructors and hired additional instructors to meet program needs. Served as liaison between school site administrators and program instructors to facilitate smooth program operations. Responsible for constructing budgets and tracking expenses. Established and maintained positive relationships with Project DESTINY youth participants and their families to ensure healthy development. Coordinated semi-annual evaluation efforts at all school sites, involving surveys of all students as well as a subset of parents and instructors. Mentored instructors on development of lesson plans and taught classes in conflict resolution, self defense, and violence prevention.