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Sam Mitchell personal email
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An inspiring and commercially astute business leader who delivers profitable growth and turnaround through a diverse mix of international FMCG experience. Optimistic, agile and capable of positively influencing change and momentum across B2B & B2C channels in both multi-national and SME organisations. With a proven ability to bring out the best in those around him whilst creating an environment where both results and people matter.
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Chief Commercial OfficerSamworth Brothers Sep 2024 - PresentMelton Mowbray, Gb -
Managing Director - Savoury Pastry CategorySamworth Brothers 2023 - Aug 2024Melton Mowbray, GbResponsibility for the c.£300m savoury pastry business with a broad portfolio of products across multiple retail own label ranges such as M&S and Tesco as well as the Ginsters and Dickinson & Morris brands. Leading a diverse team of c.2,000 commercial and operational colleagues across 2 bakeries in Cornwall and Leicestershire and producing over 2 million products daily whilst focusing on a transformation plan to modernise the business with major capital investment.
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Managing DirectorGinsters 2020 - 2023Callington, Cornwall, GbManaged the Ginsters business and brand with a focus on creating accelerated growth and sustainable profitability whilst resolving long term brand perceptions. Quickly addressed capabilities and established a renewed energy behind the brand’s potential and set a strategic direction to drive core growth through distribution, promotional quality and availability. Delivered over 30% growth for the brand with a highly successful new brand campaign, brand relaunch, NPD and outstanding sales execution. -
General Manager - Mcvitie’SPladis Global 2018 - 2020London, England, GbLed the £500m McVitie’s business unit to a successful turnaround in performance creating positive annual share gain for the first time since 2014. Set clear strategic focus onto the core business to deliver +5.8% sales growth, created a step-change in retailer feature of +20% with the Team GB partnership and built critical competitive advantage and +9% growth through the Mind charity activation in Tesco. -
Marketing DirectorShs Drinks 2017 - 2018Brockworth , Gloucester, GbWith responsibility for strategic brand building within this ambitious SME, expanded the Shloer portfolio, stabilised the WKD brand performance and delivered significant commodity cost offsets. -
Vp Category Planning - Northern EuropeMondelēz International 2016 - 2017Greater Chicago Area, Il, UsManaged a team of 120 to deliver positive pricing gains through the Brexit challenges, enhanced revenue generation from promotions and improved category impact through major branded consumer store events. -
Vice President - Biscuits, Northern & Central EuropeMondelēz International 2014 - 2016Greater Chicago Area, Il, UsAs general manager for the highly complex $800m regional biscuits business delivered 15% organic growth in the UK and led the successful acquisition of Cadbury’s biscuits. Fully turned around the performance of the failing German business and reset the growth of Central Europe whilst managing the divestiture of the local brand portfolio in the Nordics.
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Senior Category & Strategy Director - Cheese & Grocery EuMondelēz International 2012 - 2014Greater Chicago Area, Il, UsDelivered profit transformation across the region through a new pack and price architecture whilst working with BCG consultants to define the category strategic direction as well as building the marketing and selling story for the successful divestment of the $120m Italian Simmenthal business.
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Category Director - Eu Processed CheeseKraft Foods 2011 - 2012Chicago, UsMoved to Zurich to lead the $350m processed cheese business in UK, Spain and Italy. With a focus on rebuilding sustainable profit, delivered positive pricing gains and 5% growth in the UK and drove 10% productivity in Spain in close partnership with manufacturing and R&D. -
Marketing Manager - Cheese & Grocery Uk & IrelandKraft Foods 2007 - 2011Chicago, UsReporting to the EU Category Director with commercial P&L and marketing responsibility for the $250m UK cheese & grocery business. Successfully drove 90% growth for Philadelphia by implementing the transformational cooking strategy, led the new packaging project across 12 countries and turned around the performance of Dairylea with the ‘no artificials’ program.
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Various B2B Sales And Marketing RolesKraft Foods 1996 - 2007Chicago, UsA diverse mix of increasingly senior B2B sales & marketing roles in Foodservice. Working across multiple sectors such as QSR, Horeca and the NHS with successes ranging from step changing McDonald’s coffee offer and resetting the business model from direct to 3rd party supply.
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BuyerUnichem Plc 1993 - 1996Full P&L and buying responsibility for the personal care, analgesic and baby care categories, providing promotional programs to the trade and delivering growth and enhanced profitability.
Sam Mitchell Skills
Sam Mitchell Education Details
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Cim | The Chartered Institute Of MarketingMarketing -
London Metropolitan UniversityBusiness Studies And Marketing
Frequently Asked Questions about Sam Mitchell
What company does Sam Mitchell work for?
Sam Mitchell works for Samworth Brothers
What is Sam Mitchell's role at the current company?
Sam Mitchell's current role is Chief Commercial Officer.
What is Sam Mitchell's email address?
Sam Mitchell's email address is sa****@****ods.com
What is Sam Mitchell's direct phone number?
Sam Mitchell's direct phone number is (301) 296*****
What schools did Sam Mitchell attend?
Sam Mitchell attended Cim | The Chartered Institute Of Marketing, London Metropolitan University.
What skills is Sam Mitchell known for?
Sam Mitchell has skills like Business Acumen, Strategy, Brand Development, M&a Experience, P&l Management, Marketing Strategy, Storytelling, Cross Functional Collaborations, People Development, Managing Vision And Purpose, Fmcg, Trade Marketing.
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