Sam Mitchell Email & Phone Number

Melton Mowbray, GB

Melton Mowbray, GB

Responsibility for the c.£300m savoury pastry business with a broad portfolio of products across multiple retail own label ranges such as M&S and Tesco as well as the Ginsters and Dickinson & Morris brands. Leading a diverse team of c.2,000 commercial and operational colleagues across 2 bakeries in Cornwall and Leicestershire and producing over 2 million.

Callington, Cornwall, GB

Managed the Ginsters business and brand with a focus on creating accelerated growth and sustainable profitability whilst resolving long term brand perceptions. Quickly addressed capabilities and established a renewed energy behind the brand’s potential and set a strategic direction to drive core growth through distribution, promotional quality and.

London, England, GB

Led the £500m McVitie’s business unit to a successful turnaround in performance creating positive annual share gain for the first time since 2014. Set clear strategic focus onto the core business to deliver +5.8% sales growth, created a step-change in retailer feature of +20% with the Team GB partnership and built critical competitive advantage and +9%.

Brockworth, Gloucester, GB

With responsibility for strategic brand building within this ambitious SME, expanded the Shloer portfolio, stabilised the WKD brand performance and delivered significant commodity cost offsets.

Greater Chicago Area, IL, US

Managed a team of 120 to deliver positive pricing gains through the Brexit challenges, enhanced revenue generation from promotions and improved category impact through major branded consumer store events.

Greater Chicago Area, IL, US

As general manager for the highly complex $800m regional biscuits business delivered 15% organic growth in the UK and led the successful acquisition of Cadbury’s biscuits. Fully turned around the performance of the failing German business and reset the growth of Central Europe whilst managing the divestiture of the local brand portfolio in the Nordics.

Greater Chicago Area, IL, US

Delivered profit transformation across the region through a new pack and price architecture whilst working with BCG consultants to define the category strategic direction as well as building the marketing and selling story for the successful divestment of the $120m Italian Simmenthal business.

Chicago, US

Moved to Zurich to lead the $350m processed cheese business in UK, Spain and Italy. With a focus on rebuilding sustainable profit, delivered positive pricing gains and 5% growth in the UK and drove 10% productivity in Spain in close partnership with manufacturing and R&D.

Chicago, US

Reporting to the EU Category Director with commercial P&L and marketing responsibility for the $250m UK cheese & grocery business. Successfully drove 90% growth for Philadelphia by implementing the transformational cooking strategy, led the new packaging project across 12 countries and turned around the performance of Dairylea with the ‘no artificials’.

Chicago, US

A diverse mix of increasingly senior B2B sales & marketing roles in Foodservice. Working across multiple sectors such as QSR, Horeca and the NHS with successes ranging from step changing McDonald’s coffee offer and resetting the business model from direct to 3rd party supply.

Full P&L and buying responsibility for the personal care, analgesic and baby care categories, providing promotional programs to the trade and delivering growth and enhanced profitability.

Cim Diploma, Marketing

Bachelor Of Arts (B.A.), Business Studies And Marketing