Sr. Digital Marketing Specialist
CurrentResponsible for enhancing Saladmaster's online presence which includes managing digital marketing campaigns, online advertising, implementing content for B2C and B2B websites, developing and executing email marketing campaigns, coordinating SEO, and tracking monthly digital analytics with an emphasis on driving brand awareness, lead generation, and sales revenue.• Spearheaded digital marketing campaigns that increased online brand awareness and lead generation by 40%, contributing to a… Show more Responsible for enhancing Saladmaster's online presence which includes managing digital marketing campaigns, online advertising, implementing content for B2C and B2B websites, developing and executing email marketing campaigns, coordinating SEO, and tracking monthly digital analytics with an emphasis on driving brand awareness, lead generation, and sales revenue.• Spearheaded digital marketing campaigns that increased online brand awareness and lead generation by 40%, contributing to a revenue growth of $2.86M and 73,000+ leads generated.• Developed and implemented a full-funnel customer journey strategy, integrating CRM, digital campaigns, and analytics for data-driven decision-making.• Achieved top 3 rankings in Google SERPs through SEO optimization, improving organic traffic by 50%.• Led team to implement transactional emails and marketing automation for new and existing customers.• Led team to create email campaigns to drive customer acquisition and customer retention.• Developed and led team to execute digital marketing strategy for new product launches.• Led team to implement a digital business recruitment tool to facilitate bringing in new sales consultants for Saladmaster.• Implemented AI-driven solutions to boost team efficiency and productivity by 20%.• Led team to manage Saladmaster online reputation to increase positive reviews and mitigate negative reviews.• Led team to establish conversion rate optimization for digital marketing campaigns and website to constantly increase our results.• Managed the digital marketing efforts for our sponsorship with Lifetime Fitness to drive brand awareness and lead generation.• Led team to establish Saladmaster Korea website and Japan website to accommodate Korean and Japanese customers.• Managed B2B e-commerce site migration, improving site performance by 75%.• Provided monthly reports to executive leadership, demonstrating a clear ROI on digital marketing efforts. Show less