Sam Mobberley Email & Phone Number

Germany

Canyon aspires to be the most inspiring bike brand in the world. We believe that every pedal stroke changes our every life - whether it's your smooth commute to work, a weekend adventure out in the woods, or beating your next record.We want to be the most innovative and inspiring bike community in the world - contagious and connected. Creating platforms to give all riders the chance to be welcome to our brand, our products, our athletes and other fans worldwide.Essential Duties and Responsibilities included but are not limited to the following:⦁ Actively manage the daily tasks on Canyon's social media channels and beyond. ⦁ Be an ambassador of the Canyon brand, actively engage and interact with Canyon's Athletes, fans and community on all digital platforms. ⦁ Search out new and creative ways to reach new audiences and grow Canyon's fanbase. ⦁ Create and run community activations on Canyon's digital channels. ⦁ Develop communication guidelines in cooperation with Canyon's communication and service teams. ⦁ Work closely with brand, product, cross-marketing, CS and regional teams to align Canyon's Global community strategy. ⦁ Monitor and analyse relevant feedback from Canyon's audience and funnel new ideas into the relevant departments. ⦁ As a contact person and community specialist, I support internal and external partners on how to expand and engage Canyon's global community.

Australia

ESL FACEIT Group is the world's leading esports company. For more than two decades, ESL has been shaping the industry and leading esports and gaming innovation globally across the most popular video games, creating a comprehensive ecosystem with opportunities for players to go from zero to hero, and for gaming communities to witness the best stories esports has to offer. #GGForAllEssential Duties and Responsibilities included but were not limited to the following:⦁ Created and executed community management & growth plans. ⦁ Created content and drove community engagement. ⦁ Managed all accounts within ESL communities including platforms like email, social media, Forums and Discord. ⦁ Created and managed community focused campaigns and tournaments. ⦁ Managed both internal and external stakeholders. ⦁ Collaborated with product owners. ⦁ Managed Oceanic communities and stakeholders at live events such as Dreamhack, IEM and ESL championships.

Global

Zwift is the app that makes indoor training fun. Connecting cyclists and runners around the world, Zwift mixes the intensity of training with the immersive and engaging play of gaming. Ride or run virtual worlds with a community that motivates you at every mile. You'll get faster and stronger and have a blast doing it. Essential Duties and Responsibilities included but were not limited to the following:⦁ Designed and implemented policies to improve interactions and community satisfaction.⦁ Developed content focused on increasing both brand engagement and revenue.⦁ Developed and produced blueprint guidelines for departmental overview.⦁ Monitored content and engagement trends, tested new strategies and communicated with key stakeholders to foster understanding of strategy and improvements.⦁ Collaborated with enterprise-wide teams to shape creative content development for social media.⦁ Created and maintained social media postings and email calendars.⦁ Created and managed strategic vision and plan for social channels to increase and retain follower engagement.⦁ Implemented framework and developed data-driven insights to optimize content delivery and drive engagement across all accounts.⦁ Utilized analytics to drive online advertising and measure message reach.⦁ Utilized falcon.io to draft and edit web content, news releases and handbooks to support company's marketing initiatives.

Global

Social Media Marketing Contractor for the 2018, 2019 and 2020 Zwift Academy reporting directly to the social media lead. Essential Duties and Responsibilities included but were not limited to the following:⦁ Moderate the Zwift community Facebook groups encouraging users to finish the program and answer any questions that may arise.⦁ Assist in gathering qualitative audience insights for weekly reporting & metrics reports.⦁ Post regular promotional and informational marketing content.⦁ Ensure quality production and timeliness of planned content.⦁ Flag production issues in real-time and seek out creative solutions.⦁ Generate memorable engagements & connections with fans.⦁ Mine for customer insights & issues through community groups + forums.⦁ Manage Zwift event ride schedule.

Gold Coast, Queensland, Australia

As a Sales Associate I was the most critical link in ensuring that Giant Nerang's customers had a rewarding experience that would elevate their bike performance. My main tasks were to deliver excellent customer service skills, assemble Giant and Liv branded bicycles, provide product knowledge to customers and worked as part of a team to meet the individual and store objectives.Essential Duties and Responsibilities included but were not limited to the following:• Delivered world class rider-service that ensured ongoing sales and high levels of rider satisfaction. • Made connections with riders, asked questions, and listened to riders' needs, then gave advice on meeting those needs. • Inspired the rider to buy, celebrating the purchase, and creating a lasting positive impression of the specialist, Giant, and the purchase process. • Assisted in ensuring that visual merchandising standards are met and maintained, restocking as needed, ensuring product presentation areas remain clean and organized. • Facilitated General cleanliness standards that were set at store opening, maintained them throughout the day, and reset at close of business. • Used company literature/resources and available training to stay current on product features. • Maintained regular, dependable attendance and punctuality.• Spoke authoritatively on technical matters as they relate and pertain to our bicycles; be the expert • Responsible for properly taking in all service work and setting and exceeding rider expectations, including correctly filling out service work orders, scheduling an appropriate number of repairs. • Advised and assisted customers with their product/service selection without bias. • Developed and maintained knowledge expertise of all merchandise in department to effectively assist customers with accurate information; keeps current as new product lines are introduced.

Queensland, Australia

Under the direction of the Store Manager, lead a team of dedicated associates who achieve or exceed the sales and profitability targets by maintaining operational and merchandising excellence and by delivering a compelling customer experience unique to Under Armour. Essential Duties and Responsibilities included but were not limited to the following:• Tasked with opening and closing Pacific Fair UA, one of Australia's largest premiere retail stores in the heart of the Gold Coast. • Modelled the service culture and customer experience. • Maintained all standards covering merchandise and floor sets. • Remained current in product knowledge and UA Brand stories through active participation in all training sessions: be a “brand ambassador”. • Ensured compliance with all UA policies and procedures. • Provided timely and constructive feedback to the Store Manager in all facets of store operations. • Provided an unsurpassed and memorable customer experience through making a connection, attention to detail and offering clothing solutions that resulted in customer satisfaction. • Modelled the behaviours reflected in the UA Way.

Australia

⦁ 2016 - Pegasus Continental Cycling Team - Indonesia (Continental Team)⦁ 2017 - Futuro Pro Cycling Team - Australia (Club Team)⦁ 2017 - Zwift Academy Mens Finalist⦁ 2018 - TWC Maaslandster Club Team - Netherlands (Club Team)⦁ 2018 - Team Differdange Losch - Luxembourg (Continental Team Stagiaire)⦁ 2018 - New Zealand Under 23 Cycling Team - Belgium

Gold Coast, Australia

As a Sales Associate I was the most critical link in ensuring that Oakley's customers had a rewarding experience that would elevate their sport performance. My main tasks were to deliver excellent customer service skills, meet my hourly selling and customer service goals, provide product knowledge to customers and worked as part of a team to meet the individual and store objectives.Essential Duties and Responsibilities included but were not limited to the following:⦁ Sold over $550,000AUD worth of Oakley Sunglasses, goggles, clothing, parts and accessories during tenure. ⦁ Delivered excellent customer service and demonstrated a high degree of professionalism. Provided an unsurpassed and memorable customer experience through making a connection, attention to detail and offering solutions that result in customer satisfaction. ⦁ Achieved high levels of sales performance and results. ⦁ Maintained compliance with corporate communications by overseeing preparation of merchandise, displays and presentations. ⦁ Coordinated merchandise replenishment and the flow of merchandise from the stock room to the sales floor. ⦁ Assisted the store team in maintaining the store's visual merchandising objectives and housekeeping standards by straightening merchandise and assisting in floor and fixture changes. ⦁ Oversaw compliance of all staff with established company policies, procedures and standards. ⦁ Actively participated and contributed to a positive store environment, fostering strong, professional relationships with peers, management, Opticians and support staff.

Auckland, New Zealand

I was the youngest top performing assistant manager and salesman for the largest bicycle retail chain and the overall second highest in New Zealand over the 2015 tax year. Also, I remained in the top five sales rankings per month with a total of over $450,000 NZD worth of Merida, Kona, Lapierre, Focus, kids bikes, cycling clothing, parts and accessories.Essential Duties and Responsibilities included but were not limited to the following:• Acted as the store’s representative and set an example for our staff, in absence of the store manager. • Coached, hired and supported new and existing cycling specialists. • Delegated tasks from the store manager to capable and willing cycling specialists. • Aided in the overall profitability of the retail store, namely covering/exceeding the store’s run cost to maximize the contribution to the topline revenue of Merida and co. Bicycle Components, nationally. • Ensured the delivery of transformative, inclusive, ride-focused, locally authentic and collaborative experiences for staff and riders alike inside and out. • Aided in speaking to store performance as it pertains to weekly reporting. • Aided in establishing and sustaining all clientele. Established long-term relationships with key riders and retailers, based on data about their preferences, behaviours, and purchases • Aided in upholding all organizational/cleanliness standards for the showroom and office. • Aided in ensuring the timely delivery of all special orders.• Collaborated with service managers to direct team of service technicians to ensure proper rider expectation management and timely delivery of all service, and achieving overall service metrics • Collaborated with operations/receiving manager to direct inventory management, including receival, processing, and merchandising of all new inventory and of existing on-hand inventory • Ensured timesheets were accurate and delivered to the accounting department on a weekly basis.

Auckland, New Zealand

Bachelor Of Science - Bs

High School Diploma

Activities and Societies: Vice Captain AGS Cycling TeamNCEA level 1, 2 and 3 exams.