- Develop and oversee the trade marketing strategy for all channels (on-premise, off-premise, e-commerce, etc.), aligning with overall brand and business goals, resulting in consistent year-over-year growth. - Led the creation and deployment of POS materials that enhanced brand visibility and encouraged consumer engagement, contributing to an increase in purchase conversion.- Collaborated with sales teams and distributors to design customized retail programs, including seasonal promotions and product activations, which improved brand presence and retail relationships.- Managed key vendor partnerships for the production of marketing assets, ensuring timely delivery and budget adherence.- Manage and optimize the trade marketing budget, ensuring efficient allocation of resources across various initiatives and regions to maximize ROI.- Analyzed market and consumer trends to inform promotional activities, optimizing marketing spend for maximum impact in high-priority regions.- Spearheaded the development of retail merchandising standards, resulting in a more cohesive and impactful brand experience across stores.- Implemented channel-specific marketing campaigns tailored to unique market needs, driving incremental sales and fostering long-term customer loyalty.

- Led the development and execution of the brand’s marketing strategy, positioning the company as an innovative player in the draft cocktail space.- Oversaw all brand-building initiatives, including digital marketing, social media, PR, and product launches, to drive awareness and customer acquisition.- Collaborated closely with founders to shape the company’s vision and develop go-to-market plans that supported rapid growth and market entry.- Managed partnerships with distributors and retail accounts, driving product placements and in-store activations to boost sales and visibility.- Developed and managed marketing budgets, ensuring efficient spend across channels while maximizing brand reach and impact.- Led consumer research and insights to inform product development, refine messaging, and optimize campaign effectiveness.