Sam Mountford Email & Phone Number

I provide independent strategic advice and support to global organisations in understanding, measuring, tracking and managing their reputation and engaging with their stakeholders.Drawing on over twenty years of experience in the opinion research industry, I also work with a range of different leading opinion research agencies in the UK and around the world to support their client-facing work - analysing quantitative and qualitative data, writing reports and conducting interviews and… Show more I provide independent strategic advice and support to global organisations in understanding, measuring, tracking and managing their reputation and engaging with their stakeholders.Drawing on over twenty years of experience in the opinion research industry, I also work with a range of different leading opinion research agencies in the UK and around the world to support their client-facing work - analysing quantitative and qualitative data, writing reports and conducting interviews and group discussions with public and stakeholder audiences Show less

Toronto, Ontario, Canada

I provide expert advice and quantitative and qualitative research support on a project-by-project basis to the Twenty31 team in their destination brand analysis work for clients within the travel and tourism industry.

Gsk House, Brentford

I was responsible for leading strategic insight and direction into how best to measure and track GSK's global reputation. I worked across the business to devise a system for reviewing all existing reputation research and put in place a structured and coordinated approach to mapping GSK's reputation across its key audience groups. (On secondment from GlobeScan)

Directing GlobeScan's programme of syndicated global public and stakeholder attitudes research on business in society. Briefing global companies and non-profit organisations on trends in the way the public and elite audiences view business's social role, and what it means for their organisations.Leading GlobeScan's regular global polling for BBC World Service Writing, speaking and making regular appearances as a media commentator and analyst of poll… Show more Directing GlobeScan's programme of syndicated global public and stakeholder attitudes research on business in society. Briefing global companies and non-profit organisations on trends in the way the public and elite audiences view business's social role, and what it means for their organisations.Leading GlobeScan's regular global polling for BBC World Service Writing, speaking and making regular appearances as a media commentator and analyst of poll data.Developing GlobeScan's social media presence and integrating social media analysis into GlobeScan's product offering. Show less

Internal consultant in polling and evaluation for FCO departments, embassies and consulates around the world. Oversaw a programme of opinion research designed to inform the strategic planning of FCO public diplomacy campaigns, and advised on evaluation strategies to measure their output. Trained FCO staff in using research intelligently in planning, and in evaluation methodologies.

Managed and executed a wide range of quantitative and qualitative public opinion research on behalf of government, agency, NGO and corporate clients. Specialist in social qualitative research, moderating and analysing several hundred focus groups and consultation workshops.

Italy, Slovenia, France

I was one of a team of researchers responsible for updating the upcoming editions of Rough Guides' highly respected travel guides. I travelled to Italy, Slovenia and France to conduct a thorough review and update of key chapters, fact-checking, adding new reviews and rewriting copy as needed. I was responsible for the Italy and Slovenia chapters of the Europe guide, and for the Liguria and Calabria/Basilicata chapters of the Italy guide.