Sam Nasir

Sam Nasir Email and Phone Number

Sr. Data Product Manager, Subscriber Acquisition @ Disney Streaming
Los Angeles, CA, US
Sam Nasir's Location
Los Angeles, California, United States, United States
Sam Nasir's Contact Details

Sam Nasir personal email

n/a
About Sam Nasir

Hi! I'm Sam, an experienced acquisition marketing and data product professional, with over 5 years of experience launching and developing Data Products. I have a background in growth marketing for B2C companies. I've supported over 100 Marketing Data pipelines in my career including Search, Social, Programmatic, CTV, Affiliate, Linear, Email, CRM, CDP vendors. I am currently the product lead for Marketing Mix Models (MMM) and formerly led FeatureMart2.0. MMM is our ML Data Product at Disney Entertainment & ESPN Technology to enable budget optimizations and forecast Subscriber Acquisition costs across our Paid Media channels for D+, ESPN+, ESPN, and Hulu. FeatureMart2.0 is our Feature Store solution supporting over 25 Models for engagement and retention use cases for Hulu. I have worked closely with Data Engineering, Marketing Analytics, and Data Science to help support their measurement use cases. I’ve built trust in our pipelines through Data OLAs, Data Quality/Incident Management processes, and Data governance initiatives. I have a passion for learning about ML Products, UX design, and blockchain development.

Sam Nasir's Current Company Details
Disney Streaming

Disney Streaming

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Sr. Data Product Manager, Subscriber Acquisition
Los Angeles, CA, US
Website:
disneystreaming.com
Employees:
2635
Sam Nasir Work Experience Details
  • Disney Streaming
    Sr. Data Product Manager, Subscriber Acquisition
    Disney Streaming
    Los Angeles, Ca, Us
    View
  • The Walt Disney Company
    Sr. Data Product Manager
    The Walt Disney Company Feb 2022 - Present
    Burbank, Ca, Us
    Product Lead for FeatureMart2.0: Feature Store solution for Hulu, managing 1000+ features across 25+ models, including Hulu upgrades and reacquisition use cases.Product lead for Marketing Mix Model. A Machine Learning Data Product for paid subscriber attribution for D+, Hulu, and ESPN+. Achieved this by leading comprehensive customer interviews, data integrations, and aligning data science and marketing efforts with key business outcomes.Developed and executed a Go-to-Market strategy incorporating OLAs, Data Cataloguing, and incident management with data governance/reliability teams, elevating data product launches and resiliency.Successfully standardized product specs, QA/UAT, and documentation, collaborating with Program Management and Data Engineering to cut data pipeline deployment from 3 months to 1 month.
    View
  • Warner Bros. Discovery
    Jr. Product Manager, Data
    Warner Bros. Discovery Mar 2020 - Feb 2022
    New York City, Us
    Launched MORIA, our paid media data platform to offboard Datorama across DCUI, Home Entertainment, and Theatrical business units in 6 months, resulting in cost savings of $315,000 annually by leading a team of 3 engineers through agile/scrum development. Led the initiative to standardize paid media operations, decreasing data quality errors by 70% in MORIA by developing a programmatic feature for campaign trafficking with our media buyers.
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  • Warner Bros. Discovery
    Senior Digital Media Campaign Analyst
    Warner Bros. Discovery Jan 2019 - Mar 2020
    New York City, Us
    Implemented data normalization and monitoring feature as the product lead for Datorama, which led to $100,000 of cost savings annually by simplifying our data model and launching alerts on connector row limits. Scaled reporting automation and marketing insights for Home Entertainment, Theatrical, Consumer Products, and DCUI business units by utilizing Datorama, Snowflake, and Tableau Dashboards across paid and organic channels.
    View
  • Ocean Media
    Digital Analyst
    Ocean Media Jun 2018 - Jan 2019
    Huntington Beach, California, Us
    Launched DOMO, our Business Intelligence Solution for reporting automation as the Product Lead, reducing manual data pulls and insights generation for ads data by gathering requirements, customer interviews, and usability studies on DOMO Dashboards.Developed ETL pipelines in DOMO using GCP, BigQuery SQL, and Data Transfer Files 2.0 and achieved a 40% decrease in ETL run times for programmatic/search ads data in our Dashboards. Implemented creative A/B and Incrementality Testing to achieve target CAC by using the Placebo/PSA Ads methodology and Display and Video 360 experiments feature.
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  • Ocean Media
    Jr. Digital Analyst
    Ocean Media Jul 2017 - May 2018
    Huntington Beach, California, Us
    View
  • Ocean Media
    Digital Media Assistant
    Ocean Media Aug 2016 - Jun 2017
    Huntington Beach, California, Us
    View

Sam Nasir Education Details

  • Uc San Diego
    Uc San Diego
    Bachelor'S Degree

Frequently Asked Questions about Sam Nasir

What company does Sam Nasir work for?

Sam Nasir works for Disney Streaming

What is Sam Nasir's role at the current company?

Sam Nasir's current role is Sr. Data Product Manager, Subscriber Acquisition.

What is Sam Nasir's email address?

Sam Nasir's email address is sa****@****ulu.com

What schools did Sam Nasir attend?

Sam Nasir attended Uc San Diego.

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