Responsible for co-ordination and delivery of all marketing activity for Cornmarket’s suite ofproducts and services, including general insurance (home, motor, travel insurance), financial planning,investments and retirement planning. Key duties include driving inbound calls and quotes to customer contact team, influencer marketing, reviewing website content, working with sales managers, developing new campaigns and reviewing performance of existing campaigns and optimisation of same. Managing large scale webinars for Cornmarket clients and unions. Producing content, creating promotional materials and managing relationships between stakeholders and suppliers.

Reporting directly to the Head of Marketing, I was responsible for the day to day coordination of digital and traditional marketing including campaign management, media planning, social media, digital, radio & outdoor advertising, public relations, event organisation, product development, customer engagement, performance analysis, budget management and market research. I controlled a large monthly multi-product advertising budget. I assisted with SEO in the areas of technical architecture, on-site and off-site optimisation. I worked closely with the SEO Manager developing large budget PPC pragmatic campaigns for multiple websites with search, display, video and app advertising. I managed all radio and outdoor campaigns including, sponsorship, ad creation, competition giveaways and PR events.