Sam Pape Email & Phone Number

New York, Ny, Us

New York, Ny, Us

-Lead marketing efforts for high-growth Jewelry & Fashion categories, developing annual marketing plans, calendar, and campaign briefs. Collaborate with critical marketing channel partners including Email, Paid Media, Social Media, Editorial, and Merchandising teams to execute initiatives and report on results-Drove go-to-market strategy for key Auctions platform launch in Q4 2021, generating $1M in incremental GMV in 10 weeks following launch. Manage post-launch marketing plan and roadmap, including allocation guest curator/influencer budget. -Conceive flagship brand-forward campaigns, including marquee '21st Anniversary' celebration in Q3 2021-Pilot 1stDibs gifting strategy and annual slate of marketing campaigns, driving an incremental $1.88M in GMV to the business in the first year of ownership

New York, Ny, Us

-Lead the ideation, briefing, and coordination of multi-million-dollar brand and product marketing campaigns across digital and offline channels, including email, homepage, landing pages, OOH, and in-box collateral-Oversaw a cross-functional team that launched Dia&Co’s first entrance into traditional e-commerce via a new product functionality that now accounts for ~25% of sales-Concept and manage Dia’s experiential event strategy, most recently theCURVYCon, allocating a $200K budget-Enable and facilitate cross-functional work between marketing, merchandising, creative, product, and engineering teams by maintaining marketing calendar, reporting, and status documents

New York, Us

-Responsible for creating and executing seasonal integrated marketing strategies for Men's and Kids businesses, the two largest divisions within RL e-commerce. Partner with global marketing, buying, performance marketing, and in-house creative teams to ensure stakeholder alignment on campaign direction and act as point person for all relevant campaigns. -Oversee e-commerce marketing of corporate special projects, including 2018 Winter Olympics, PGA Golf Tour, and US Open tennis, delivering on both branding and business-driving KPIs-Pilot the marketing strategy and execution for 'drops' of limited-edition Polo merchandise. Iterate on DTC playbook for limited edition collections, focusing on driving interest in the brand and acquiring customers.-Brief all site collateral for respective divisions and report out on weekly and seasonal content performance to SVPs of NA e-commerce and digital creative. Aggregate and implement learnings to optimize current and future creative.

New York, Ny, Us

-Collaborate with Director, Senior Associate, Analyst, and Assistant to manage all paid social, affiliate, and search channels-Worked with CMO during Thanksgiving promotional season to validate a change in markdown messaging to achieve revenue goals-Monitored affiliate channels directly and audited publishers to ensure consistency of Tory Burch brand voice and image, as well as use of in-season assets and merchandise-Analyzed Keywee content marketing platform and made recommendations to optimize monthly spend and traffic goals

Us

-Reported to Director of Marketing and co-CEO's -Responsible for day-to-day management of paid advertising (Google Adwords, Facebook Ad Manager)-Implemented ad strategy resulting in 200% increase in new traffic month-over-month-Oversaw content creation for editorial vertical and pitched, produced, and edited seven original stories -Worked cross-functionally to develop prototype of customer loyalty program and email capture tool

As WSJ.'s first ever Associate Market Editor, my responsibilities included:-Edited the denim, mass, contemporary, and emerging designer RTW markets, as well as the eyewear and costume jewelry accessories markets -Helped secure WSJ.'s first denim advertiser with a multipage yearly commitment valued at $400,000-Resolved daily departmental logistics issue by convincing SDS messenger service to provide an on site employee - reduced shoot prep time by 25%-Planned a $50,000 annual shipping budget allocation that maximized shoot times and eliminated product delay-Collaborated with publishing colleagues to communicate WSJ. value proposition to brands and highlight potential reach through advertising partnerships-Conducted competitive analysis of peer publications and tracked changes in paging-Produced seasonal trend analysis and help make coverage recommendations to editor-in-chief and creative director-Oversaw fashion closet redesign and worked alongside Dow Jones facilities to resolve departmental space constraints, resulting in new space 300% larger than the original

Brought on as Fashion Assistant during Kristina O'Neill's redesign of the magazine, I spent a year and a half developing and refining organizational protocols for the department. These enabled us to keep up with the three-fold increase in fashion coverage Kristina initiated.-Created WSJ. shoot procedure guidelines to effectively communicate product used, and reduce communication lapses between stylist and editors by 90 percent.-Implemented the first sample cataloguing system to maximize product turnaround and established an inventory turnaround quota to meet vendor demand for product-Produced more than 70 photo shoots throughout the US and UK, France, Spain, Italy, South Africa, Brazil, Poland, and Qatar, comprising over 700 pages of magazine content in an 18-month period-Performed all sample trafficking duties, resulting in only .002% of product loss in an 18-month period-Utilized working proficiency in French to schedule Paris Fashion Week for all WSJ. and WSJ. Off Duty editors

New York, Ny, Us

Traffic and manage designer samples, assist with packing/prepping for location shoots, assist editors with various projects during high-volume period.

Intern to associate market editor. Maintained the closet, assisted with sample check-ins and returns, packed for shoots, produced resort/shoot trend boards, coordinated home market requests and returns for holiday gift guide.

Maintained the closet, assisted with sample check-ins and returns, set up for run-throughs, produced trend/look boards, packed and sent out shoots, administrative tasks.

Helped produce fashion editorials, created written content, assisted with PR outreach, managerial tasks.

Master Of Business Administration (Mba), Luxury Marketing, Strategy

Bsj, Magazine Journalism, Art History

Education record