Sam Parish, a passionate advocate for agriculture, particularly the cattle industry, hails from Rural NSW and is currently based in Forbes, NSW. In his role as Membership and Sponsorship Officer for Cattle Australia, he traverses Southern Australia, aiming to expand CA's network and engagement. With a deep-seated drive to foster loyal and trusting connections, Sam's extensive background in the seedstock industry equips him with a diverse skill set acquired from hands-on experience in show cattle, commercial and stud farming, bovine reproduction, and livestock marketing. Outside of work, Sam indulges in various sports, including Rugby union, waterskiing, and golf, but his heart lies in the cattle show ring, where he can be found leading, judging, and fitting show cattle at local and royal shows. In his "spare time," Sam hosts a beef cattle podcast, delving into industry insights and interviewing experts worldwide. Sam also believes that giving back to the industry he loves, future generations is extremely important as ensuring industry needs and wants are met to include sustainable and sound practice for the future. He is committed to nurturing the next generation of agricultural leaders and ensuring the industry's long-term sustainability.