Sam Parsons Email & Phone Number

Austin, Texas, United States

Freelance marketer and writer helping businesses generate traffic, leads, and revenue by using content marketing and effective ad strategies.

Austin, Texas

•Created marketing strategies that centered around the customer journey to maximize lifetime value •Created marketing content including website and landing page copy, social updates, and various lead magnets such as videos, guides, and quizzes •Collaborated with teams and other agencies to communicate goals, manage projects and drive success•Performed thorough market research and competitive analysis to understand and communicate client’s value proposition and create marketing strategies•Created and managed social media ad campaigns with upwards of $5k monthly budgets using Pixel and cookie tracking to monitor ROI•Analyzed and reported marketing actions to determine successes and create new opportunities•Worked to define the overall marketing processes for NTFS as well as new clients using the latest tools and technology•Managed and lead the Digital Content Strategist team at NTFS and oversaw all content and marketing strategies for NTFS clients•Created and refined training materials for new hires as well as opportunities for existing team members to advance their skillset •Developed hiring and onboarding process for sales and core team•Created and tested new ideas, products, and services to drive business growth•Regularly conducted financial modeling for existing set of services to determine client profitability and plan for growth •Created and conducted skills assessment evaluations for core team members to ensure internal standards were met along with providing additional training •Created and implemented processes and procedures for client management at the agency level to create efficiency •Created various marketing and business development collateral including pitch decks, publications, blog content, research reports, case studies and event materials

Austin, Texas

•Worked with clients to create a social media strategy that collaborated with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in the clients' industries.•Actively managed client’s social media profiles including Facebook, Twitter, LinkedIn and Google+.•Created timely and engaging content optimized for the platform used and intended audience.•Monitored sites for customer service opportunities and initiate conversations on behalf of the client.•Executed trend analysis, monitoring and competitive benchmarking. •Create, curate, and manage all published content (images, video and written)

Austin, Texas