Growing up a wide-eyed jungle boy, surfing, diving, and exploring the islands of Hawaii Sam Potter has developed a unique perspective that he shares through his creativity both behind and in front of the camera. Drawn by his curiosity he now travels the world with an open mind, an open heart and an unquenchable thirst for new discovery. Learning from diverse cultures, spending every possible second outdoors, and expressing his passion for the environment, he’s been called “a modern-day Tarzan with a camera”. His drive and discipline push him to wake up earlier, climb higher and dive deeper always going the extra mile to ensure that he creates the best possible content a location or product can offer. For Sam, partnerships are very personal and are based on authentic interest and shared values which allow him to engage all projects with enthusiasm and passion.Recent clients include: Hyundai, Sperry, Wonderful Indonesia, Ritz Carlton, Beautiful Destinations, Jeep, Armani Exchange, Hawaiian Tropics, Gopro.