Go-To-Market Strategy for Indeed- Taking query data sets to create strategy roadmaps- Creating a strategy to focus on adoption, usage/feedback, and retention- Building structure for Partner Incentive program

Series C and DSupporting the CRO with the transition of the Ribbon operations, product, and team post-M&A.- GTM and Product Strategy Launch: Spearheaded the relaunch of the Ribbon product post-M&A, achieving success through business development, marketing strategy, unit economics realignment, and sales process optimization in a tight 60-day window.- Strategic Partnerships: Established eight enterprise partnerships within a 60-day period for launching the new Ribbon product in the Southeastern region.- Nationwide Launch Setup: Engineered the operational setup for the nationwide launch of the Ribbon product, including process documentation, market research, and a comprehensive sales strategy.- Systems Optimization: Implemented a strategy for HubSpot and SFDC systems optimization, configuring the pipeline and creating personalized dashboards for C-level executives with 100% adoption in 60 days.

Series B and C through M&AReport to Co-founders (CEO and CTO)- Constructed new customer journey through optimizing pipeline activities, updated customer talk track, and implemented new OKRs for each sales team- Restructure the Business Development team to reduce CAC by 40% with a focus shift to B2B2C that increase down funnel conversion by 20%- Refocus sales leaders to implement documentation expectations, performance planning, and sales leadership playbook- Built a new compensation plan for the sales organization to increase the variable compensation ratio to support 185% growth in sales within one year- Partner with C-level to innovate a new messaging matrix for GTM functions to adapt to new markets and continue growth- Supported organization structure meetings for the GTM organizations to streamline operation structure- Manage market analysis team in the creation of regional strategies resulting 185% increase in closed sales from the previous yearHead of the revenue organization and directed the strategy for the following departments:- Account Management/Customer Success Team- Sales Development Representatives- Customer Support Representatives- Transactions- Business Development Managers- Partner Management- Go-to-Market Operations- Sales Enablement Teams

- Report to Co-founders CTO- YOY growth from $522 million to $1.2 billion in revenue - 38X growth in monthly transactions from the previous year- Led the collaboration with Hubspot administrator to create dashboards, pipelines, and training content to increase CRM adoption across the customer experience teams- Optimize sales transaction process by implementing a deal desk structure that increased productivity by 50% and improved NPS by 20% in the first 3 months- Direct Sales Enablement team to create the structure for internal training, operationalize client training program to increase outreach, and reconstruct company onboardining- Create and communicate revenue reporting for the C-suite on state of the business to share opportunities in scale operations, cross-departmental needs, and strategy on increasing market share

Series B, C, and D through IPO and M&AReported to CRO- Oversee revenue operations for mid-size markets in North America with a focus on elevating profitability by 25% each quarter- 35% increase in net revenue through operational optimization and sales performance consultation- Facilitate bi-daily revenue calls with 20 market leaders to provide data analysis, forecasting, and initiate improvement tactics - Present revenue strategy to C-level company leaders- Consulted for sales enablement team on the development of training procedures for field operations, present data analysis and strategic plan for initiative needsCompany IPO October 2021

- Directed the sales and operations teams for the Dallas, Fort Worth, Tulsa, Oklahoma City, Kansas City, and St. Louis markets- Lead revenue and people operations for 10 leaders and 200 sales team members 100% staffed leadership team across the region while achieving sales goal by 132% with 92% customer satisfaction rate, 6% above average company rate.- Implement a 4-day, 10-hour workweek to create an improved work-life balance for leaders and increase market productivity- Spearheaded the launch of a new partnership with Apple. Exceed revenue goals by 127%, with a 78% close rate- Maintain a healthy P&L by cutting loss by 90% and achieving revenue goals of 133% in 2018, 160% in 2019, and 128% in 2020-2021

- Managed the Sales and operations of Indianapolis, Minneapolis, Milwaukee, and Fort Worth Market- Achieved 130% of the sales plan from the launch of the territory- Setup Sales team, Sales Operations, and Fulfillment operations- YOY growth of 120% in revenue across the sales channels- Managed P&L and reduced loss by 80%- Scaled sales team by 3X in the first 6 months

- Consulted on the development of sales contracts with a multitude of educational institutions, international corporations, and government agencies, neting $17,000,000+ in revenue in 15 months- Conduct sales forecasting, planning, and processes used within the sales organization- Generate coordinated roadmaps for sales tools, reporting, training, or compensation plans to be utilized by sales team

Managed sales team to achieve the following sales plans: - 2014: goal by 150%- 2015: goal by 120%- 2016: goal by 135%- Produce monthly sales reports and analysis to evaluate trends, establish sales goals, and forecast consumer budgets

Achieved the following sales plans:- 2011: 92% of sales plan- 2012: 212% to the sales plan- 2013: 140% to the sales plan-2014: 100% to sales plan (6-month period)