Sam Rosenberg Email & Phone Number

Greater Boston Area

2009Multiple strategic sales and marketing responsibilities, including managing the Group Sales Department, and the design/implementation of key strategic initiatives.Developed and leveraged relationships with key association executives; negotiated contracts that met or exceeded corporate objectivesManaged 14 sales/support staff and restructured Group Sales Department; established individual goals and new procedures that resulted in $60M in sales and 32% growth over a two year periodDesigned and lead a FAM trip with sales team members and the companies top group clients to maintain existing customer relationships and generate new business. Generated over $1.1 million in salesConducted multi-city seminars and focus groups; analyzed and evaluated results, and developed strategies that increased customer loyalty, retention and new sales. An average of 18% of those in attendance purchased a tour

Design strategies and operating practices that enable Sales, Service, and Marketing executives to attract and retain customers. Assist companies seeking to establish and model sales and marketing channels utilizing third party endorsed programs.

Responsible for creating, training, managing, and supervising a national sales team focused on maximizing passenger counts and profit contribution:Selected and supervised the training of all sales representativesCultivated new business channels that resulted in major profit contribution and growth to company. $4.8 million in sales / $1.2 million in profitSignificantly increased business from $0 to $175 million during my tenureDeveloped relationships with Incentive Travel Clients that netted a Full Riverboat Charter of 140 passengers. $405,300 sales / $102,000 profitPlanned and prepared Familiarization trips on an annual basis to produce new business