Sam Saba Email and Phone Number

• Revolutionized data visualization with custom dashboards, saving 8-10 hours weekly and reducing research time by 70%• Resolved critical tracking discrepancy affecting 9% of database, significantly improving campaign accuracy• Collaborated on media mix modeling application, enabling data scientists to build and compare Bayesian MMMs to boost ROI and optimize budget allocation across marketing channels• Identified misfiring event in WeddingWire Canada contest, preventing 50% performance skew• Led analytics migration to Segment, improving query performance by 30%• Delivered rapid data analysis for PR initiatives supporting the CEO within 24-48 hours, enhancing media responsiveness• Optimized collaboration, saving 2 hours weekly across teams• Revamped product request process, increasing quarterly delivery efficiency by 30%• Partnered to optimize first integrated marketing campaign, achieving 200k increase in leads and 4% lift in awareness• Implemented GTM reporting structure, improving measurement speed by 25%• Standardized KPIs across teams, enhancing strategic alignment and metric-driven decision making• Developed forecasting template for multi-channel campaign planning• Provided comprehensive campaign analytics and reporting, supporting data-driven decision making across marketing teams

-Developed first ever Audience led Strategy for company's $100MM+ Annual Marketing Plan using 1P data from Teradata(SQL) planned to generate $5.42 ROAS-Spearheaded discussions with Ipsos to introduce the company's Marketing Mix Modeling (MMM) globally, with a focus on optimizing marketing ROI and identifying areas for growth-Completely rebuilt and implemented new global testing dashboard for marketing department.-Automated Global and Regional Performance Reporting in Excel and developed new reporting process for new year.-Conducted Causal Impact analysis using Bayesian methods in R to evaluate the impact of current audience-led strategy campaigns on reserved revenue resulting in a 17% increase in reserved revenue with a 95% confidence interval.-Performed customer segmentation using clustering algorithms in Python and R.-Successfully lead conversations and collaborations between agencies and vendors, including Google and Media Monks, to achieve business objectives related to revenue attribution modeling.

-Developed custom bee yard tracking & reporting application using Microsoft Suite Applications supporting business expansion of hive count from 60,000 hives to 120,000 hives.-Created Inventory Management system using Excel and Power Apps to automate checkout process of equipment to beekeepers and provide better insight on inventory health.-Created centralized lease management dashboard for business groups 1000's of apiaries to visualize and monitor nationwide lease collection efforts parsing JSON data from public API in Excel.-Lead for developing data collection and integrity of beekeeper performance in Fulcrum-Worked cross functionally with operation team on field moving/inspecting hives to gain deep understanding of business needs and analytics-Conduct financial analysis and special projects with respect to business development and processes, capital investment and product return.-Assess the company’s operational and strategic performance

-Improved existing processes to create a “rolled-up” version of the financialstatements for the citrus operation divisions totaling $500 million—which allowedmanagement to see trends in the financials as well as compare budget vs. actual.-Developed template that forecasts $3 million in related expenses to Orchard’saviation fleet.-Responsible for the risk assessment and credit limit recommendations for thecompany's customers and released $1.5 million in daily orders when within the creditlimit authority assigned by policy.-Supported A/P by processing 350 invoices weekly during company transition fromOracle to Inspyrus.-Uncovered $500,000 of claims related to citrus purchase fruit program throughapplication of forensic accounting with Senior FA.-Created KPIs to monitor the collection efforts of AR for $500 million in annual topline revenue while monitoring customer health.-Managed weekly labor & operational expense reporting for Almond Harvest, Bees, Citrus, Justin Wine, and Ranch Operations.-Responsible for multiple concurrent reports/projects within Excel, Power BI, Tableau.-Assisted in the audit and budgeting process for multiple business units.