Sam Sharma Email & Phone Number

Windsor, England, United Kingdom

United Kingdom

• Implementing campaigns across UNICA, building complex segmentation, and targeting criteria, Segment AB creative testing splits, control cell strategies and subject line testing.
• Managing campaign expectations with stakeholders, advising where necessary on targeting best practise, build complexity and timescales.
• Go-to-person for planners and other stakeholders to understand Centrica data, what we have access to and how the data works within Unica campaign. I am responsible for stakeholders to understand our process – from.
• Liaise with Data Operations team with regards to fault diagnosis, monitoring system performance of Unica Campaign
• Create complex SQL queries for Campaign QA, data investigations or general data questions
• Given the opportunity to be the Privacy Officer for CRM area, which gave me a better understanding of GDPR rules, how we as a company need to abide by these. I was able to facilitate with questions from the team with.

Guildford, United Kingdom

• Develop and execute a customer centric, targeted, and personalised CRM data strategy.
• Provide information and insights regarding advertising effectiveness, customers, markets and competitors to measure performance and support business decisions.
• Create new Welcome programme strategy for all fascias within Outdoor and Cycle Concepts.
• Responsible for ensuring that the CRM Exec produces weekly reporting for board members and follows process for smooth delivery of campaigns

Slough, United Kingdom

• Develop and execute a customer centric, targeted and personalised CRM data strategy that supports acquisition and retention.
• Provide information and insights regarding advertising effectiveness, customers, markets and competitors to measure performance and support business decisions.
• Develop quarterly Direct Mail campaigns in line with the overall company campaign, working closely with agencies and mailing house suppliers to determine how to segment the data and which direct mail piece to create
• Analyse results; use customer data and CACI Insite to prepare reports and presentations for senior management, teams within Furniture Village to help understand customer habits, their demographics and where there is.

London, United Kingdom

I implement campaigns across new and existing clients using Neolane and Unica Campaign tools and am the primary point of contact for client and lead day-to-day management and optimization of client campaigns.Providing reports on monthly\quarterly basis on performance and manage timings and finance figures for clientsAm now User Certified on Neolane

Bsc Information Systems, Information Technology

Education record

Activities and Societies: I was in the choir, played violin in the orchestra, was in the debate team