Sam Sheterline Email & Phone Number

London, Gb

London Area, United Kingdom

With the majority of my career spent in scale-ups and start-ups, I’m a business and client leader who has “worn many hats” - giving me diverse, hands-on, experience and perspectives. I'm available for collaborations with progressive agency and brand leaders to craft the creative, commercial, operational & cultural environments for the long-term, sustainable growth of agencies, brands & their people.

London Area, United Kingdom

Supporting & learning from next gen talent who will help us create a more diverse, inclusive & vibrant future for the creative industries

London Area, United Kingdom

Advisor to the founders at sustainable FashTech start-up, Upstream on launchplanning - with a focus on member CX, operational rigour & member acquisition strategies

London, England, United Kingdom

Reported into the CEO as part of the senior management team - with specific ownership of the Fashion & Lifestyle sectors and wider agency culture+ Transitioned all existing ODD clients & team into the merged business+ Renegotiated an extension of the agencies biggest retainer + Delivered a sector launch and growth strategy inc positioning, GTM plan and the required talent, agency brand & processes required to succeed+ Launched agency/sector IP ‘The Demand Index: Driving… Show more Reported into the CEO as part of the senior management team - with specific ownership of the Fashion & Lifestyle sectors and wider agency culture+ Transitioned all existing ODD clients & team into the merged business+ Renegotiated an extension of the agencies biggest retainer + Delivered a sector launch and growth strategy inc positioning, GTM plan and the required talent, agency brand & processes required to succeed+ Launched agency/sector IP ‘The Demand Index: Driving growth in fashion through desirability’+ Proposed a ‘Future of People’ whitepaper, focused on building a progressive and inclusive, post-COVID culture+ Launched 4 x Culture Clubs & 4 x Open Houses focused on building a inclusive, sustainable & fun culture - which helped improve NPS by +43 pts YOY+ Led the refurbishment and re-launch of agency office - fit for modern ways-of working and creative minds Show less

London, England, United Kingdom

Closely collaborating with the agency Founder/Chief Creative Officer, key responsibilities and achievements included:+ Group-level sell-in of our long & short-term COVID comeback strategy & GTM plan - inc key commercials & investments, new and existing client growth plans + Defined and managed the agency’s annual budget and costs, plus the monthly/quarterly group-level performance updates - resulting in exceeding annual revenue by 20% vs target (& +60% vs prior year) & a very… Show more Closely collaborating with the agency Founder/Chief Creative Officer, key responsibilities and achievements included:+ Group-level sell-in of our long & short-term COVID comeback strategy & GTM plan - inc key commercials & investments, new and existing client growth plans + Defined and managed the agency’s annual budget and costs, plus the monthly/quarterly group-level performance updates - resulting in exceeding annual revenue by 20% vs target (& +60% vs prior year) & a very healthy 25% OP+ Re-launched client development plans and an associated incentive structure + Led client proposals and negotiations that landed 2 x 2-year retainers - each +£2m fees per annum - the biggest in the agencies history, which contributed to a record revenue year and rapid rescaling of the core business post COVID+ Led agency comms and culture through some challenging times, including the COVID twists and turns, the return to office (& office move), founder exits and ultimately the merger Show less

London, United Kingdom

Reporting into the co-founder & MD, my client-centric role evolved from instilling client servicing excellence, to the broader professionalising of the business leading to the growth of capabilities, creative output, culture, commercials and reputation.Key clients: M&S Clothing & Home, F&F (Tesco), Simply Be, Jacamo, JD Williams, Dr. Martens, Eastpak

London, United Kingdom

Freelancing stint on brand partnerships for Universal Pictures & British Airways (USA)

South America!

London Area, United Kingdom

Key clients: Sony Ericsson UK (O2, Vodafone, 3, T-Mobile, Phones 4u), Sony Ericsson Ireland (x networks & retailers) & Breast Cancer Care- TTL campaigns: launch, sell-through & EOL campaigns- Sponsorship: music, film & sport focused

My role involved pitching, managing & developing relationships & rolling out a range of campaigns for in excess of 40 clients, including: Kumon, Brighton Pier, Cognita Schools, French Golf Holidays, The Football Association, Charlton Athletic FC, The Ritz, CIM & CIPD.

2:1, Ba Hons Marketing

Education record