I craft the creative, commercial, operational & cultural environments for long-term, sustainable growth of creative businesses, brands & their people.Having spent over a decade in start-up and scale-up brands, I combine top-table leadership with hands-on action. I played an instrumental role in the transformation of ODD - from boutique retail-design studio, to an acclaimed integrated comms agency - entrusted by the likes of M&S, Dr. Martens, F&F (Tesco) & many others as their long-term lead strategic and creative AoR.Over this journey, agency fee revenues grew c.580% to c.£8m - with profits consistently outperforming the market by +10%. ODD was acquired by the Next 15 Group in 2015 and in late 2022, merged with Engine to relaunch as creative collective, House 337.Notable long-term client partnerships highlights:+ Reconnecting M&S Clothing & Home with a modern British audience - helping drive their highest market share in 5-years & elevated style perceptions (6th to 2nd)+ Turning F&F’s (Tesco) biggest perceived weakness (their supermarket location) into their superpower (convenience) that led to significant uplifts in: market share (+20%), brand consideration (+48%), quality perceptions (+294%), value perceptions (+92%) and Instagram community growth (10x)+ Broadening the global appeal of Dr. Martens by celebrating the diversity and creativity of their wearers - helping fuel growth in global revenues (+453%), DTC sales (666%) and Instagram community (no.1 most engaged brand on Instagram)+ Starting a Fit revolution with inclusive fashion brand, Simply Be - increasing new customers by 23% in year 1