Member of the Marketing team reporting directly to the Chief Marketing Officer. Planet DDS’s integrated suite of dental software solutions serve over 10,000 practices and over 60,000 users with their practice management, imaging, and patient relationship management needs.• Developed and executed a plan to generate new bookings through upsell and cross-sell marketing initiatives. Orchestrated campaigns across email, in-app, ads, and social media channels, collaborating seamlessly with sales, operations, content, and customer-facing teams.

• Revitalized multi-channel campaigns for new business, optimizing messaging to drive lead generation.• Led the go-to-market for an elite AI partnership, crafting key sales resources and collaborating seamlessly across teams for successful execution.

• Implemented go-to-market strategies to target and upsell to our customer base, driving revenue growth across all product lines. • Fostered cross-functional collaboration with Sales, Product, Dev, and Customer Experience teams, introducing a valuable lead generation channel through new advertising placements on customer-facing login portals.• Pioneered a new sales workflow and automated system for marketing-generated leads, prioritizing attribution and focusing on existing customers.

Member of the Demand Gen Marketing team reporting directly to the Director of Marketing. Tebra's integrated suite of healthcare-focused applications helps providers/practices run their front and back office with ease.- Mentor in Tebra's Mentor Program (2022)

• Pioneered a robust Partner Referral Program from the ground up resulting in a new sales channel for the company. • Collaborated with the Design Team to produce sales enablement resources, playbooks, battlecards for internal and external partners.• Oversaw all of the company's referral programs generating a record-breaking 250+ MQLs per month with QOQ growth in the lowest CPL channel.• Built journeys in the Impartner PRM to provide guidance and a clear path for partners to maximize the partnership.• Partnered with cross-functional teams (Sales, Finance, Support, Product) to drive execution and delivery of the enterprise marketing strategy.

• Initiated and expanded Point-of-Contact (POC) upsell/cross-sell program, advancing with 2 managers, 6 supervisors, and 12 program members.• Developed and executed multi-channel customer nurture campaigns, upsell/cross-sell campaigns, and direct-mail campaigns to generate upsell opportunities. • Executed customer communication programs for product launches and announcements, monthly customer newsletter, and in-app messaging to drive product adoption.• Created campaigns to source loyal customers for case studies, advocacy, and referral programs.

• Recommended products and services to prospects from inbound and outbound multi-channel lead sources for sales-qualified opportunities.• Delivered live demos to customers in support of the Demand Gen Manager's first demo upsell campaign.- Kareo's President's Club recipient (2018)

• Provided exceptional customer service to high-value customers of direct practice and billing company groups while consistently receiving high NPS scores.• Generated the highest amount of leads referred from the Support Department earning the first-ever Support recipient of the President's Club.- Kareo's President's Club recipient (2016)

• Led employee trainings for customer upsell opportunities through different channels and programs.• Handled high-volume escalation queues throughout Support and Technical departments