Sam Sires Email & Phone Number

New Hampshire, United States

Executed paid LinkedIn lead generation campaigns, boosting CTR by 12% and MQLs by 5%.Utilized Excel to analyze paid ad performance and identify key gaps, implementing data-driven adjustments that boosted ROI by 30%.Designed, wrote, and launched vertical specific landing pages for B2B ABM marketing campaigns, generating 5-7 MQLs per month.Automated MailChimp email nurtures, boosting open rates by 11% and CTR by 1.4%Developed inbound blog content in WordPress, leading to a 20% increase in high intent organic site traffic.Optimized sitewide SEO with Google Search Console/Semrush, increasing organic traffic by 20% and conversions by 2.2%.Managed LinkedIn content and engagement, generating 20+ high-value leads per quarter.Led marketing department operations independently for three months following manager’s departure, maintaining campaign velocity and continuity in a fast-paced startup environment.Built marketing automations with Zapier, streamlining workflows and improving lead response times by 15%

Contributed to the development of introductory copy that increased conversion rate by 1.3% in course material salesCurated copy to meet SEO (Search Engine Optimization) best practices, leading to 10% webpage traffic growthProduced over two hundred pieces of educational copy per year leading to widespread course growthCollaborated with cross-functional team of over fifteen members including writers, editors, and subject matter experts to develop high-quality written copy

San Juan, Puerto Rico

Designed and ideated content for Facebook, Instagram, and TikTok, achieving a 150% increase in impressions over a 28-day period.Utilized market research and audience analysis to create marketing content in Spanish and English, resulting in 200% increase in reach across social media platforms over a ninety day period. Increased Click-Through-Rate by 2% on paid social display ads by A/B testing creatives material hypotheses.Directed MailChimp email campaigns for volunteer programs, boosting inbound registrations by 6.5%.Leverage HootSuite and Meta Business Suite for data analysis, forming customer personas that contributed to a 30% follower increase on social platforms in six months.Coordinate with four departments to connect marketing campaigns to broader organizational objectives and ensure consistent cross-channel branding.Execute ten monthly reports in Salesforce to gather target audience contact information and segment lists for email campaigns.

Zubialde, Basque Country, Spain

Planned lessons of varying difficulty for over two hundred students Organized three community events per-year to promote school fundraising Collaborated with diverse team of fellow staff members in English & Spanish to create learning contentEncouraged pragmatic language learning practices to help students achieve a higher level of spoken English Planned and executed education foreign exchange trips for students to various countries in Europe

Bartlett, New Hampshire, United States

Created top of funnel paid display & search ads on Google, Bing, Facebook, and Instagram leading to increased brand awareness Segmented lists of over ten thousand contacts based on geographic & behavioral to create personalized email advertising campaign audiences leading to 15% increase in open rate Assisted in managing ad group budgets to meet PPC bid targets on ten separate SEM ad groups Curated marketing material to meet SEO best practices via keyword research in Semrush Utilized Google Analytics to update ad group creatives ensuring ad performance aligned with industry and internal standardsDesigned and launched three landing pages using Wordpress for seasonal real estate campaigns leading to 7.5% email list growth over ad durationProvided general administrative support in the office such as scheduling sales appointments and data entry in Microsoft Office Suite applications(Excel, Access)

Political Science

Spanish, Centro De Lenguas Modernas

5 Month Semester Abroad in a Spanish Language Immersion Environment