My marketing career has been defined by a commitment to leveraging data and strategic insight to drive engagement, efficiency, and growth. Over the past three years, I’ve managed high-impact marketing campaigns across diverse platforms, skillfully balancing the creative and analytical sides of the profession to deliver measurable results.Currently, I work as a Marketing Coordinator at Fueled, a digital media agency where I combine data analysis with creativity to execute campaigns that consistently exceed industry benchmarks. By analyzing paid ad performance, I’ve identified and optimized gaps that improved ROI by 30%. I lead LinkedIn content strategies and email nurtures, achieving double-digit increases in click-through rates and open rates. My role also involves sitewide SEO optimization and inbound content creation, boosting organic traffic by 20% and enhancing conversion rates.Previously, I was a Marketing Specialist at SBP in San Juan, Puerto Rico, where I drove audience reach by 200% through bilingual, persona-focused content. Here, I applied data skills through Python and Excel to streamline ad performance, achieving a 15% reduction in CPC. I also coordinated cross-departmental marketing alignment to ensure consistent messaging and reach, handling projects on LinkedIn, Facebook, and Google that doubled engagement within tight timeframes.Earlier, I honed my technical foundations in marketing at TN Marketing, managing complex ad campaigns and developing SQL and Excel dashboards to better target audiences. My segmentation efforts increased CTR by 20%, and I created optimized, SEO-driven content for B2C product listings that enhanced visibility and engagement.In each role, data has been a constant driver, from crafting SQL queries for campaign segmentation to automating reporting tools that deliver real-time insights. My approach to marketing is rooted in a strong analytical foundation, and I continuously seek innovative ways to apply this mindset to improve both the creative and operational sides of campaigns.