Head of Digital Media for AB InBev's in-house agency draftLine, spearheading social and programmatic media strategy, planning, activation and innovation across the EU Zone.

Following a successful first 10 months at Amplifi (the investment arm of Denstu Aegis) I was promoted to Manager within the One Display Team covering digital, social and press.My main accounts here are AB InBev where I work on beer brands such as Budweiser, Bud Light, Stella Artois and Corona as well as Swedish home juggernaut IKEA.Expanding on my previous position as Digital Media Executive for AB InBev, I remain essential to all parts of the campaign process from ideation, planning, implementation to post campaign analysis whilst taking up a similar lead role on IKEA. Since my promotion I have seen increased contact with and influence amongst clients, creative agencies and senior stakeholders alike. I am also responsible for one direct report.

My role at Vizeum (Amplifi investment team) sees me work on the ABI InBev account for beer brands such as Budweiser, Bud Light, Stella Artois and Corona.Here I plan and buy digital media campaigns at a UK wide level across digital display and social media. I am involved in all parts of the campaign process from ideation, planning, implementation to post campaign analysis. This role has also enabled me to delve into the commercial side of a huge international business, ensuring all work is delivered in a cost effective manner whilst adhering to strict KPIs.

At MEC I am part of the Display team working exclusively on the Morrisons account. My position sees me plan and buy across all geo-targeted media channels including Digital, Social, Print, OOH, Mobile, Ambient and Radio. I am involved in all areas of day-to-day regional (and geo-targeted national) campaign management from initial brief, constructing a plan, negotiating and buying space, billing and financial management, to post campaign performance reviews.Role & Skills Developed• Developed an excellent understanding of all media channels and how they can be combined effectively in response to a brief• The ability to lead and manage a campaign from brief to performance review• Built strong relationships with media owners across various channels, including researching and setting up meetings with new companies to work with• Further improved my client management skills, maintaining constant contact with the client team and contributing to status documents, calls and presentations alongside resolving queries • Learned to utilise planning tools such as Mediatel, JICREG, CACI and Race to inform media recommendations• Excellent financial management including booking and reconciling using platforms such as Media Explorer, Metis and Adazzle

As part of the esteemed graduate scheme at Blue 449 I have been working within the company’s investment department as a member of the PPC team.Here I work on tier 1 clients such as Mandarin Oriental Hotel Group, David Lloyd Leisure and KFC. I have also previously worked on RSPB (Royal Society for the Protection of Birds). Role & Skills Developed• Strong knowledge of PPC principles and how to develop and optimise campaigns effectively with client KPIs in mind• Excellent ad copy writing skills, including the effective use of ad extensions • Day-to-day budget management of annual budgets in excess of £1m• Excellent reporting skills from pulling data, presenting it in an effective manner, strong analysis and the ability to tell a compelling story through commentary• Strong communication skills, being able to liaise effectively with clients on a day-to-day basis whilst contributing to client calls• The ability to fully implement PPC campaigns from scratch within accounts including YouTube search campaigns• Strong research skills, being able to respond to client briefs and proposals to a high standard in a timely manner• Google AdWords (advanced) certification, Double Click Search certified and proficient at using industry software such as Google Analytics and DDS• IPA Foundation Certificate (pass with credit)• Undertook a comprehensive graduate training programme which included training days with on various key media channels and systems with major media owners• Posses a strong understanding of the wider digital and media landscape

Half a year out seeing a bit more of the world!I lived in Sydney for 5 months, working short spells in telesales and recruitment to get by, before visiting more of Australia and hopping over to Bali for a long holiday.Highlights include trekking to the top of a volcano, snorkelling on the great barrier reef and the fantastic friends I made whilst living in Sydney

Post university work back in my hometown prior to my travel break. As an Associate Consultant within the Marketing team I work as a recruitment consultant sourcing, identifying, headhunting and placing marketing professionals into vacancies I have on desk. Working with some big name clients within the telecommunications, media and financial services industries. I worked on roles across the breadth of the digital spectrum. My work was digital marketing focused.Skills Developed & Achievements• Developed an excellent, professional telephone manner and am extremely confident in dealing with both clients and candidates alike• Experience of dealing with senior stakeholders from a number of high profile businesses• The ability to work effectively in a highly pressured, time poor and target driven environment• Increased the depth of my marketing knowledge through working on a number of different vacancies for a variety of clients

Full-time work placement as Marketing Intern for the UK arm of QlikTech, a world renowned Business Intelligence software company. As Marketing Intern I assisted with the organisation, implementation and execution of digital marketing campaigns and company events. I also was responsible for tasks around customer advocacy, copywriting, partner marketing and general administrative duties. First-hand experience within a successful and highly motivated marketing team was invaluable to me and my abilities and self-confidence were both greatly boosted by this experience.Skills Developed & Achievements• Experience in the organisation, implementation and execution of digital marketing campaigns and company events• Designed, built and tested email marketing campaigns using Marketo that reached targeted audiences going into the thousands. This included working on effective user journeys to ensure strong sign up/registration numbers• Successfully ran my own event for the company in Birmingham. Event in question was a day long seminar session for financial services delegates from companies such as HSBC, Zurich and Deutsche Bank. I was in charge of pre-event planning, organisation of the team and running the event • Attended large scale conferences for the company, assisting with the running of event and representation of the company • Developed my copywriting skills becoming the ‘go-to’ contact within the team for written work. This included writing copy for email campaigns and event invites, creating a bi-monthly internal newsletter and other internal communications• Became partner marketing liaison for the team. Working under the guidance of the Senior Partner Marketing Manager I was the contact who assisted our partners with anything from event presence to effective sales enablement• Working knowledge of Marketo (automated marketing), salesforce.com (CRM) and Ex-flow (finance) systems