● Building strategic plans by analyzing category, consumer, competitor, and channel landscapes to find opportunities for growth and identify areas of focus.● Business planning, both short and long term. Setting business objectives across multiple product categories for the organization. Identify, measure, and track, key performance indicators and provide insights on how to maximize drivers of performance. ● Deep analytics to leverage data to provide insights into internal and external trends to help guide business decisions.● Support cross functional teams in the go to market process from beginning to end coordinating with product, marketing, finance, sales teams, etc.● Provide executive level support on strategic initiatives that involved coordinating with various cross functional teams over a wide variety of initiatives.

● Strategic planning to drive mid term growth leveraging analysis of trends in theconsumer electronics space.● Market intelligence and industry analysis - leveraging primary, secondary, and other research to understand industry, consumer, and market trends. Synthesize to provide strategic perspectives and go forward planning for department. ● Analysis of sales performance data to understand sales, channel, product,consumer, and competitive trends and providing insights and recommendationsto Sr. management. (POS data: brick and mortar, pureplay .com, retailer .com)● Business planning that involves sales forecasting, spend forecasting, profitanalysis, and tracking progress to plan.● Ad hoc deep diving into data to tease out trends and opportunities

Business planning focusing on market intelligence and forecasting● Consumer electronics market analysis looking at trends that include, market,pricing, key technologies.● Market analysis of the cellular phone market to understand industry dynamics by carrier and manufacturer● Supply chain analysis and forecasting. PSI analysis.

● Consultant tasked with bringing data based solutions to clients on a variety of fortune 500 client engagements.● Worked on a large scale, multi year, international engagements with a focus on data cleansing, analysis, and validation to solve for client needs.● Leveraging data tools such as SAS, SQL, Excel to analyze large quantities of data to provide deeper insights into client business needs.

Implemented predictive credit risk scoring models for international finance portfolios inUK, Puerto Rico, US, Japan to manage portfolio risk. ● Data mining, cleansing, manipulation and predictive model implementation.● Creation of automated financial reporting programs.● SAS Programming