Short term contract consulting on Ithra Theater programming strategy development and cultural assessment process. The King Abdulaziz Center for World Culture (Ithra) aims to make a tangible and positive impact on human development by inspiring a passion for knowledge, creativity and cross-cultural engagement for the future of the Kingdom of Saudi Arabia.

Experiential creative and strategy for Johnnie Walker Blue Label, Don Julio 1942 and Tanqueray No.TEN (Diageo) luxury brand campaigns. Encompassed bespoke projects with some of Australia’s best restaurants including Icebergs Dining Room and Bar & The George, OTTO & QUAY (Fink Group), Society (Lucas Group), and Beverly Rooftop.

Various projects including creative concept and art direction for the launch of SkyShowtime streaming service in Europe (Winner Best Show Design Global Eventex Awards 2023), and experiential creative development for Bud’s global music platform.

DARK MOFO 2022. Projects included NIGHT MASS : Transcendence, Winter Feast, and the Blue Rose Ball. Supporting the Senior Production Designer and working closely with other festival designers in the curation and sourcing of core design elements for Dark Mofo Festival. Role encompassed build and installation of production design elements including decor and set pieces.

Developing concepts, strategy, copy and art direction for (winning) client pitch.

Short term role role encompassing creative strategy, ideation and execution for clients including Foxtel, Universal Music, Diageo (Don Julio, World Class Cocktail Festival, Never Wasted).

Senior creative role, leading the creation of Bud's EU activation toolkit. The projects encompasses design, motion design, broadcast production, activation, media and communication. Also consulting on the Budweiser Super Bowl 2020 sponsorship in Miami.

Senior role responsible for creative strategy and end-to-end management of broadcast, event and experiential executions for Diageo, Bethesda Game Studios, Samsung, Apple, Corona and a list of others. Managing multiple project budgets of $1m+ and teams of two to 50 people in a fast-paced environment.• DiageoStrategy, experiential and online content solutions for the Diageo Culture & Partnerships team across multiple reserve portfolio brands including Tanqueray Gin, Ketel One Vodka, Talisker Single Malt Scotch Whisky and Johnnie Walker Whisky. Talent management, contracting and stills & video content creation for Matt Preston x Diageo x MasterChef partnership over three years• Bethesda Game Studios Strategy, creative direction, and location installation design for Bethesda Game Studios (titles include Fallout 76, The Elder Scrolls, Rage 2) as principal sponsors of PAX Melbourne with over 70,000 attendees and simultaneous activations across three CBD locations over three days• SamsungArt direction, creative development, experiential execution and content creation to promote the Samsung Galaxy Note8 device resulting in over 2 million social impressions• Apple MusicApple Music House activation in Sydney for the 2017 ARIAs (Australia Recording Industry Awards). Production budget $1.5m. Live Beats 1 broadcast with Zane Rowe. Talent management for attending performers included Flume, SIA, Amy Shark and more• CoronaCuration, scheduling and contracting of over 100 live music artists for the Merivale Group over three years with a $1m+ talent budget in partnership with Corona. The Merivale Group is one of the largest hospitality operators in the Southern Hemispheres with over 80 bars, hotels, clubs, and restaurants• Brand Events Working on creative event concept and execution for clients including H&M, Netflix, Moët & Chandon, Veuve Clicquot, KIRIN, Jaguar Landrover, American Express, Ministry Of Sound and Double Rainbouu

Broad role encompassing creative, account management and production.• IntelCreative production for Intel’s Drone 100 activation at VIVID Sydney 2016. Highly effective stakeholder management including multiple government agencies. VIVID Sydney is the world’s largest festival of light attracting over 2.3m visitors • NIKEStrategy, experiential and online content solutions for Nike Air Max Day 2016 “Air Max Lab” 3-story pop up and the Air Max Day 2015 event in Melbourne. Multiple events and visual artist curation with over 5,000 event attendees and 2.3m social impressions• PACHA SydneySydney’s biggest and most awarded night club. Responsible for creation and remount of a full cirque, dance, aerial show every week, 52 weeks of the year. Liaison with Ministry Of Sound on talent and working with partners to produce all aspects of the weekly shows. 4,000 pax per week• TEDxSydneyProducer for the World’s largest TEDx event, held annually at the Sydney Opera House. Responsible for all planning, production, budgeting and onsite operations for three consecutive years. All in partnership with the TEDxSydney Senior Management and Curatorial Teams • Airbnb Creative production for Airbnb “Stay With Pride” Sydney Mardi Gras activation, including design and fabrication of Mardi Gras float. Winner of a bronze Cannes Lion• CÎROC VodkaManagement of national Advertising & Promotion for CIROC Ultra-Premium Vodka. Resulted in exponential growth over 24 months• Brand Events Working on creative event concept and execution for clients including NRMA Insurance, Red Bull, Beats, ANZ Bank, Diageo World Class and Universal Music

Alfred is an independent creative production company that works predominantly in the arts, entertainment and creative industries. Reporting to the Director, I manage print, broadcast, event production, sponsorship, and installation construction projects for clients including Diageo, Intel, Nestle, EMI Music, Lion Nathan, Merviale, TEDx Sydney, and more. My role encompasses account management, strategy, creative and production. I liaise daily with clients, PR agencies, advertising agencies, graphic designers, 3D artists, video production companies, event production suppliers, creative engineers, and owners of world class fashion labels, restaurants, bars and events.

To provide administrative assistance to the Consumer Marketing Director in order to organise and prioritise responsibilities and tasks efficiently and effectively. Work together on various special projects.I liaise daily with artists, artist management, sub labels, video directors/producers, graphic designers, photographers, videographers, event planners, brands, various PR companies, street press, and many other suppliers (promotions companies, poster distributors, etc). Duties include booking advertising, briefing artwork, managing the production of music videos, and event coor- dination (negotiating alcohol sponsorship deals, venue hire, managing guest lists, etc). I work for artists including Ball Park Music, Millions, Northeast Party House, Hot Chip, The Kills, Arctic Monkeys, Yeasayer, Empire Of The Sun, deadmau5, and many more.

Provided support to the national consumer marketing managers. Duties include liaising with ARIA, sending new music to radio and new videos to TV, graphic design and event coordination. I delegate work to reception and manage all interns. I work for artists including Beastie Boys, Pink Floyd, Moby, Jane’s Addiction, David Guetta, Nick Cave & The Bad Seeds, Dangermouse, Depeche Mode, My Morning Jacket, Anna Calvi, Austra, Wild Beasts, The Kills, Arctic Monkeys, Little Dragon, Gorillaz, Wagons, Junior Boys, Katy Perry, Oh Mercy, Faker and many more.

For the past two years I’ve liaised with Future Music Festival artists, reporting to the general manager of Future Entertainment. I transported artists between the Artists Commune and their re- spective stages at the Sydney Future Music Festival. Artists include LCD Soundsystem, Skrillex, Professor Green, Horse Meat Disco, Tame Impala, Tydi, Stafford Brothers, Timmy Trumpet, Don Diablo, Cosmic Gate, and many more.