Winner of Mediatel’s Media Leader of the Year in 2022, Campaigns Power 100 in 2023 ISBA President’s Award for contribution to the Marketing Industry, 2024 and New Digital Age ‘Revolutionary’, 2024.About me:With a vast experience in generalist and specialist Marketing roles across a range of household brands, I have built and led high performing teams in brand development, brand and consumer research, propositional development, commercial modelling, econometric analysis, advertising, digital and new media, brand activation, performance marketing, CRM and martech. In my current role I am working in an Agile organisational structure, but have led in waterfall and matrix organisations too. Commercially driven, and with more recent data, digital and martech experience, I can maximise short and long term growth (or both simultaneously).I am also passionate about the media industry and devote time working with industry bodies to help evolve the effectiveness of media which is why I am on the EXCO for the Incorporated Society of British Advertisers and Chair their TV steering group of 40 big Brands. Recent accolades: -2024 Presidents Award for Contribution to the Marketing Industry, Incorporated Society of British Advertisers (ISBA)-2024 Revolutionary in Marketing Award, New Digital Age - 2023 Campaign Power 100 and Top 5 newcomer - 2021 Media Leader of the Year- 2018 Double Gold IPA Effectiveness- 2016 Gold IPA Effectiveness Awards for Direct Line- Shortlisted for Marketing Director of the Year, Financial Services Forum- 9 Cannes Lions for T-MobileSpecialties/expertise:Change Management, Data, Martech & Decisioning, CXM, Brand strategy, Marketing Communications, creative strategy, Advertising, media planning and buying, online and offline direct response advertising, Performance marketing, Digital and ecommerce, paid-for Search/PPC, SEO, econometric analysis, agency management, CRM, Customer Experience, Omni-Channel strategy and implementation, sponsorship and brand activation, 3rd party partnerships, social media, UGC, Agile working.