Sam Teo Email & Phone Number

Singapore

• Led marketing growth for ecommerce centric clients
• Drove holistic marketing/product/operational strategies
• Won 10 pitches in just 10 months
• Owned relationships with C-level executives
• Managed a direct team of 3, part of leadership team

• Led all performance driven paid media strategy across APAC particularly Japan and Korea
• Drove an audience first approach with revamp of measurement, testing and planning process
• Integrated with local brand teams and provided guidance on holistic media approach
• Initiated an annual 2020 planning with thought leadership and media innovations

• Lead planning across all Google SEA markets particularly Indonesia, Thailand and Vietnam
• Launched new products in SEA markets with a focus on app download and retention activity
• Pivoted and grew new apps against incumbent apps by defining product strategy
• Distilled user insights into product positioning and communication approaches

Singapore

• Leading media planning & strategy for SEA particularly Indonesia and Thailand
• Guiding both regional and local teams across digital activation and planning

Singapore

• Onboarding different B2B / B2C SEM and Programmatic APAC-wide campaigns for a global technology company
• Owned mid-senior client relationships as well as day-to-day client & account management across 4 business units & 12 countries
• Mapping of organizational and product goals and identifying key growth opportunities
• Crafted cross-tactic strategy + media planning & budgeting for the campaigns while ensuring proper execution by a team of 4
• Drove mobile user acquisition strategy for a prominent global communications app with a focus in the Japan market
• Specialized in paid social - LinkedIn, Facebook and Twitter, with a strong DR, lead generation emphasis across APAC

• Grew a B2B account to encompass 14 APAC countries with USD $3M quarterly budget across all digital channels (GDN, mGDN, AdMob, LinkedIn, DBM, FBX, Google and Yahoo SEM) with support from a team of 7.
• Owned day-to-day client management, reporting and performance of all display channels.
• Realised up to 27% YoY CPA improvements via complex geo-fencing and user funnel segmentation across major display channels.
• Introduced a rigorous testing and reporting framework that supported 400+ creative and landing page tests over 2 quarters.
• Proficient in programmatic display (DBM and FBX) and direct buys on LinkedIn.

• First local hire of Singapore office; helped grow the team from 5 people to 20 people.
• Worked on a range of B2B and B2C accounts across our key client.
• Improved CPA for a B2B account by 85% on GDN YoY.
• Executed complex segmentation programmes for a B2C account.
• Attained Google AdWords Fundamentals, Advanced Search and Display certifications.
• Experienced in Display (GDN, mGDN, AdMob and YouTube), SEM (Google, Yahoo) and ad operations / trafficking via DCM.

Singapore

• Analyzed different target markets for potential merchants
• Pitched and proposed to merchants like Timbre, Reebonz, Deal.com.sg and Streetsine
• Collaborated with project team to meet clients needs and ensure timely delivery

• Researched, segmented and targeted potential markets for mobile-centric solutions
• Drafted and secured contracts for clients like Sakae Sushi, SMU, PropertyGuru and Deal.com.sg
• Co-ordinated and collaborated with project team to meet clients needs and ensure timely delivery

Business, Corporate Communications & Marketing

Activities and Societies: Fencing team - won a team silver medal in HKUST regional competition; Entrepreneurship club - pioneering team.

Triple Sciences, Mathematics, Biology, Chemistry, Physics

Education record