Sam Terminelli Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• Promoted to further drive and develop the business, team and client growth across full funnel marketing channels. Team Growth
• Responsible for recruiting and overseeing the development of six team members in the Engagement Team
• Fostering the growth of two business divisions across both paid and organic mediaMarketing Strategy
• Deliver go to market strategies for key clients measured and matched to their overarching business objectives
• Provide macro strategic guidance to the Engagement team to foster the growth of client accountsProduct Growth
• Oversee and grow the Engagment product at Magic, inclusive of strategy, planning and tactical delivery of full funnel marketing channels

Melbourne, Victoria, Australia

• Promoted to manage the business growth across all full funnel marketing channels, including; social media, programmatic media and native advertising. Business Development
• Influential in establishing the organic social media business division
• Involved in the pitch creation and delivery to win key organic social media clients, as well as additional paid media clientsTeam Management
• Managed a team of four across two seperate business divisions
• Introduced more standard operating procedures for onboarding, monthly check-ins and guided developmentClients included: - Powershop- Early Settler- Jimmy Brings- Sophos- Willed

Melbourne, Victoria, Australia

• Hired as the first paid social specialist in the team, my core responsibility was to bring a full funnel digital offering to clients across social media platforms, whilst also evolving my skillset to include native.
• Evolved bespoke strategies to fit clients' business needs
• Designed approaches that focused on priming audiences before converting to streamline more lower funnel efficienciesMedia Planning
• Responsible for quarterly planning of media budgets for key clients
• Delivered custom testing structures designed to expand results from different demographicsLarge scale business reporting
• Analysed large data-sets from platform, website analytics and CRMs to understand the full impact of marketing initiatives

Melbourne, Victoria, Australia

• Hired in a contract role to lead the paid social media advertising across Belgravia Health and Fitness franchises, including; Genesis Fitness Clubs, Coaching Zone, Ninja Parc and JUMP! Swim Schools.Paid Strategy
• Developed full funnel paid platform strategies tailored toward business goals.
• Managed franchise budgets and strategies. Paid Execution
• Delivered optimisations to halve lead costs for core business streams. Customer Journey
• Created bespoke nurture journeys to drive ongoing results post-lead generation

Melbourne, Victoria, Australia

Started a freelance social media business working with previous clients to continue the growth of their social accounts across Facebook, Instagram and LinkedIn. Work characterised in the business included strategy development, content creation, copywriting, as well as paid social media strategy and execution. Clients Included: - Best Friends Pets- My Pet.

Melbourne, Victoria, Australia

• Recruited to the design agency to build, oversee and create the social media strategy for key property clients. As a the sole member of the Social Media Team, my role involved educating clients on the benefits of.
• Built out key client organic and paid strategies across Facebook, Instagram and LinkedIn
• Designed paid strategies with a focus on funnel building content and amplification to build quality leads
• Created content strategies across Facebook and Instagram for consumer audiences and LinkedIn to drive engagement with professional audiences Content
• Executed strategies to adapt content pillars into social media content
• Worked with creative team to brief in social assets in line with brand guidelines

Melbourne, Victoria, Australia

• Joined the marketing team to build out Kogan's social media strategy and roll out content across Facebook, Twitter, Instagram and Pinterest for the Kogan and Matt Blatt brands. The Social Media Manager role also looks.
• Designed the 2020 strategy to bring Kogan back on to social media with consistent posting.
• Relaunched the @kogandotcom Instagram channel from scratch with strategy created to encourage more user generated content on the page and more brand tags from influencers and consumers.
• Leveraged the strong existing Facebook audience to incorporate consistent posting frequency aimed towards pushing users to the Kogan and Matt Blatt website. Performance
• Created ongoing adhoc campaigns to push people down the purchase funnel, with a view to first generate awareness, encourage engagement and then use re-targeting techniques to encourage conversions. Execution
• Responsible for every aspect of social, including community management and customer service escalations for the customer care team.

Melbourne, Australia

• Hired to head up the Corporate Training team, delivering education and designing bespoke training curriculum for internal marketing teams of corporate clients on social media best practice and advertising. Also.
• Developing customised training curriculum for corporate training clients to upskill their internal marketing teams on best practice social media.
• Delivering half day and full day training sessions for high profile clients such as Monash University, Frankie Magazine, Kinrise Group and University of New England.Business Development Management
• Managed client satisfaction and training improvement through post-training feedback.Business Development Management
• Sourced new training opportunities and managed the sales process from pitch to proposal.Social Media Management
• Responsible for managing clients, content population and copywriting for key clients.

Melbourne, Australia

• Joined the company as a Digital and Content Manager, developing the local digital strategy and content direction for global supplement brands; Optimum Nutrition and BSN. Co-ordinated and developed all social media.
• Developed digital media strategies that would assist in building brand awareness for Optimum Nutrition and BSN locally in Australia.
• Identified opportunities for brand growth across all elements of the digital media landscape, including; social channels, influencers, native advertising, display, search, and other platforms. Content Creation
• Managed the content process for all campaigns for Optimum Nutrition and BSN, from creative inception to story boarding, production and asset delivery.
• Asset generation included; microsites videos, images, display ads, native ads, audio ads and more.
• Localised global content where required so that it could be relevant when delivered to an Australian audience. Paid Media Amplification

Adelaide, Australia

Hired as Media Manager for South Australia's leading cricket teams; the Adelaide Strikers and West End Redbacks. Co-ordinated and managed all talent requests, media distribution and media briefings. Created public relations plans and implemented communications strategies to leverage key sponsorships and contributed to both the digital and corporate.

Melbourne

Promoted to a Senior Account Executive in order to manage traditional and digital PR campaigns, report on ongoing social media engagement, introduce and implement strategic content for a growing list of clients, as well as maintain and create ongoing relationships with media.Digital marketing and communications ■ Implemented multi-channel marketing.

Melbourne

Promoted to Digital Community Manager where I was responsible for overseeing online communities, developing and pitching media materials, managing client relationships, implementing tactical responses to digital engagement on existing social media communities.Community management■ Oversaw online communities for global brands such as Shell and HP■ Increased.

Melbourne

Responsible for assisting in the implementation of PR campaigns, drafting media materials, conducting media monitoring and assisting with daily and monthly reporting.Media activity■ Assisted in the implementation of PR campaigns■ Drafted media materials■ Conducted ongoing media monitoring■ Assisted with daily and monthly reporting■ Managed deadlines and.

Adelaide, Australia

Employed to assist customers over the phone with all electricity related enquiries they had. Part of the inbound call centre team.

Adelaide, Australia

Part of the night fill team, responsible for assisting customers, replenishing stock supplies and maintaining the store appearance.