Sam Terminelli Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Promoted to further drive and develop the business, team and client growth across full funnel marketing channels. Team Growth▪Responsible for recruiting and overseeing the development of six team members in the Engagement Team▪Fostering the growth of two business divisions across both paid and organic mediaMarketing Strategy▪Deliver go to market strategies for key clients measured and matched to their overarching business objectives▪Provide macro strategic guidance to the Engagement team to foster the growth of client accountsProduct Growth▪Oversee and grow the Engagment product at Magic, inclusive of strategy, planning and tactical delivery of full funnel marketing channels▪Developed and delivered consulting level data-led quarterly reports for clients, inclusive of business performance, marketing impact and next step action plans.

Melbourne, Victoria, Australia

Promoted to manage the business growth across all full funnel marketing channels, including; social media, programmatic media and native advertising. Business Development▪Influential in establishing the organic social media business division▪Involved in the pitch creation and delivery to win key organic social media clients, as well as additional paid media clientsTeam Management▪Managed a team of four across two seperate business divisions ▪Introduced more standard operating procedures for onboarding, monthly check-ins and guided developmentClients included: - Powershop- Early Settler- Jimmy Brings- Sophos- Willed

Melbourne, Victoria, Australia

Hired as the first paid social specialist in the team, my core responsibility was to bring a full funnel digital offering to clients across social media platforms, whilst also evolving my skillset to include native advertising and programmatic advertising. Paid Advertising Strategy▪Evolved bespoke strategies to fit clients' business needs▪Designed approaches that focused on priming audiences before converting to streamline more lower funnel efficienciesMedia Planning▪Responsible for quarterly planning of media budgets for key clients▪Delivered custom testing structures designed to expand results from different demographicsLarge scale business reporting▪Analysed large data-sets from platform, website analytics and CRMs to understand the full impact of marketing initiatives▪Introduced bespoke measurement aligned to specific objectivesClients included: - Jimmy Brings- Sophos Cybersecurity- Willed- Leica

Melbourne, Victoria, Australia

Hired in a contract role to lead the paid social media advertising across Belgravia Health and Fitness franchises, including; Genesis Fitness Clubs, Coaching Zone, Ninja Parc and JUMP! Swim Schools.Paid Strategy ▪Developed full funnel paid platform strategies tailored toward business goals. ▪Managed franchise budgets and strategies. Paid Execution▪Delivered optimisations to halve lead costs for core business streams. Customer Journey▪Created bespoke nurture journeys to drive ongoing results post-lead generation

Melbourne, Victoria, Australia

Started a freelance social media business working with previous clients to continue the growth of their social accounts across Facebook, Instagram and LinkedIn. Work characterised in the business included strategy development, content creation, copywriting, as well as paid social media strategy and execution. Clients Included: - Best Friends Pets- My Pet Warehouse- Kartel Catering- Harcourts Packham- EQ Saddlery

Melbourne, Victoria, Australia

Recruited to the design agency to build, oversee and create the social media strategy for key property clients. As a the sole member of the Social Media Team, my role involved educating clients on the benefits of organic and paid social as well as building out strategies that would allow them to amplify their current lead generation efforts across all social media platforms (most notably LinkedIn, Facebook and Instagram). Strategy▪ Built out key client organic and paid strategies across Facebook, Instagram and LinkedIn▪ Designed paid strategies with a focus on funnel building content and amplification to build quality leads▪ Created content strategies across Facebook and Instagram for consumer audiences and LinkedIn to drive engagement with professional audiences Content▪ Executed strategies to adapt content pillars into social media content▪ Worked with creative team to brief in social assets in line with brand guidelines▪ Crafted copy across individual platformsExecution▪ Responsible for every aspect of social, including content conception, production briefing and delivery on relevant platforms.

Melbourne, Victoria, Australia

Joined the marketing team to build out Kogan's social media strategy and roll out content across Facebook, Twitter, Instagram and Pinterest for the Kogan and Matt Blatt brands. The Social Media Manager role also looks after all elements of organic socials for the company from community management, strategy and planning and influencer engagement whilst also playing a role in adhoc social media advertising campaigns. Strategy▪ Designed the 2020 strategy to bring Kogan back on to social media with consistent posting. ▪ Relaunched the @kogandotcom Instagram channel from scratch with strategy created to encourage more user generated content on the page and more brand tags from influencers and consumers. ▪ Leveraged the strong existing Facebook audience to incorporate consistent posting frequency aimed towards pushing users to the Kogan and Matt Blatt website. Performance▪ Created ongoing adhoc campaigns to push people down the purchase funnel, with a view to first generate awareness, encourage engagement and then use re-targeting techniques to encourage conversions. Execution▪ Responsible for every aspect of social, including community management and customer service escalations for the customer care team. ▪ Curate and create content in Adobe Photoshop and Adobe Premiere while working remotely. ▪ Managed influencer campaigns and competitions to drive growth to the Instagram channel and further build the brands online presence.

Melbourne, Australia

Hired to head up the Corporate Training team, delivering education and designing bespoke training curriculum for internal marketing teams of corporate clients on social media best practice and advertising. Also responsible for managing the business development process for new training enquiries and leading the social media management of the Best Friends account. Corporate Training▪ Developing customised training curriculum for corporate training clients to upskill their internal marketing teams on best practice social media.▪ Delivering half day and full day training sessions for high profile clients such as Monash University, Frankie Magazine, Kinrise Group and University of New England.Business Development Management▪ Managed client satisfaction and training improvement through post-training feedback.Business Development Management▪ Sourced new training opportunities and managed the sales process from pitch to proposal.Social Media Management▪ Responsible for managing clients, content population and copywriting for key clients. ▪ Generated a 200% increase of organic impressions on the Best Friends social channels in the first month of beginning work with the client.

Melbourne, Australia

Joined the company as a Digital and Content Manager, developing the local digital strategy and content direction for global supplement brands; Optimum Nutrition and BSN. Co-ordinated and developed all social media content and worked with our paid media agency to define more targeted audience promotion and new channels to amplify content on. Digital Media Strategy▪ Developed digital media strategies that would assist in building brand awareness for Optimum Nutrition and BSN locally in Australia. ▪ Identified opportunities for brand growth across all elements of the digital media landscape, including; social channels, influencers, native advertising, display, search, and other platforms. Content Creation▪ Managed the content process for all campaigns for Optimum Nutrition and BSN, from creative inception to story boarding, production and asset delivery. ▪ Asset generation included; microsites videos, images, display ads, native ads, audio ads and more. ▪ Localised global content where required so that it could be relevant when delivered to an Australian audience. Paid Media Amplification▪ Responsible for managing the digital media budget.▪ Worked with a paid media agency to identify targeted audiences relevant to individual campaigns. ▪ Analysed and reported on each campaign to determine improvements, insights and learnings for future campaign roll-outs. Social and Digital Results (2018)▪ Grew @optimumnutrition.au Instagram channel by 53% increase in just one year, adding an additional 23k followers to the channel and grew BSN Australia by 50% adding an additional 2k followers to the channel. ▪ Generated over 100k clicks to microsites and retailer websites in the year.▪ Had over 600k complete video views from locally created content. ▪ Created over 33m impressions online at an average frequency of 2-3 times per user for a total reach of over 11m for the year.

Adelaide, Australia

Hired as Media Manager for South Australia's leading cricket teams; the Adelaide Strikers and West End Redbacks. Co-ordinated and managed all talent requests, media distribution and media briefings. Created public relations plans and implemented communications strategies to leverage key sponsorships and contributed to both the digital and corporate communications plans to drive further engagement with the South Australian Cricket Organisation. Media Management■ Responsible for the creation and distribution of media releases and team announcements to local, state and national media outlets■ Managed all requests from media outlets for the West End Redbacks and Adelaide Strikers■ Conducted talent media briefings and media training to streamline key messages for SACA■ Worked closely with other departments to develop media and PR opportunities by utilising the public profile of talentDigital marketing and communications■ Managed the West End Redbacks social media channels on game day to live tweet matches■ Liaised directly with the digital media manager weekly to co-ordinate public relations, media and social media opportunities■ Utilised Adobe Photoshop and Adobe Premiere to create content for social channelsInternal communications■ Worked closely with departments at Cricket Australia to manage broadcast opportunities■ Liaised with other state cricket associations to manage the distribution of content for media

Melbourne

Promoted to a Senior Account Executive in order to manage traditional and digital PR campaigns, report on ongoing social media engagement, introduce and implement strategic content for a growing list of clients, as well as maintain and create ongoing relationships with media.Digital marketing and communications ■ Implemented multi-channel marketing campaigns ■ Drove social media strategy, including management of content and engagement initiatives ■ Oversaw online communities for global brands such as HP, Shell and Bosch Blue ■ Increased page likes of the Bosch Blue Facebook page by over 300% with the introduction of specialised campaigns Media and campaign management ■ Managed media strategy, including building and maintaining positive media relations, for clients such as Bayer CropScience and ICC Cricket World Cup ■ Leveraged key media relationships to drive resultsInternal communications■ Oversaw and contributed local content to internal owned and social media platforms■ Maintained relationships with global colleagues to streamline content processes for worldwide clientsClients- Bosch- Bayer CropScience- Commonwealth Bank- HP- Shell

Melbourne

Promoted to Digital Community Manager where I was responsible for overseeing online communities, developing and pitching media materials, managing client relationships, implementing tactical responses to digital engagement on existing social media communities.Community management■ Oversaw online communities for global brands such as Shell and HP■ Increased engagement on the Fonterra Proud To Be A Chef social pages by over 100% by developing and implementing more strategic content■ Decreased negative sentiment on the HP Australia page by over 50% with the introduction of more reactive processes to customer support enquiriesMedia activity■ Supported marketing campaigns and media activity for key clients■ Doubled the amount of coverage achieved for Bayer CropScience in local print, broadcast and online media in one year■ Achieved signi cant coverage attention in mainstream media to support the pre-launch of the 2015 ICC Cricket World Cup■ Developed media materials to support marketing campaignsClients- Bayer CropScience- Fonterra- Hilton HHonors- HP- ICC Cricket World Cup 2015- Shell

Melbourne

Responsible for assisting in the implementation of PR campaigns, drafting media materials, conducting media monitoring and assisting with daily and monthly reporting.Media activity■ Assisted in the implementation of PR campaigns■ Drafted media materials■ Conducted ongoing media monitoring■ Assisted with daily and monthly reporting■ Managed deadlines and client expectationsClients- Bayer CropScience- Dun and Bradstreet- Fonterra- Shell

Adelaide, Australia

Employed to assist customers over the phone with all electricity related enquiries they had. Part of the inbound call centre team.

Adelaide, Australia

Part of the night fill team, responsible for assisting customers, replenishing stock supplies and maintaining the store appearance.