Generated qualified phone call leads at scale for the following national brands:AllstateTerminixEverquoteADTUsed Google Ads Paid Search to drive qualified, warm leads in real time to enterprise call centers.Achieved success in high-pressure setting.Generated $1M in top line revenue, 2020-2021.Generated 20% Gross Profit Margin, 2020-2021.Improved conversion volume (# of calls) from 1,200 leads / month to > 4,000 leads per month.Developed a comprehensive, dynamic and shareable results dashboard for the C-Suite Executives to monitor performance on a daily basis.

Responsible for growing (2) KPIs of our eCommerce business: domain name registrations & renewal rate.• Managed all marketing and advertising operations across all digital channels: paid search, paid social, emailo Led our .design TLD vertical, and increased customer acquisition by 33% since Q4 of 2017.• Email Marketing: managed and optimized our lifecycle marketing automation system, increasing renewal rate from 17% in 2017 to 30% in 2019.• Defined and executed a content marketing strategy for all channels, including email marketing, social media, and our blog, increasing general traffic to the site by 75% over the year.o Personally authored a weekly newsletter that got sent out to 45,000 subscribers, increasing renewal rate by 33%.• Managed outside vendors, agencies, and publisher networks for strategic media placement.• Regularly reported performance and trends to senior staff

• Manage client accounts and ad spend across multiple channels including Google, Bing etc.o Develop iterative plans to test ad copy, audience re-targeting, and landing page optimization.o Evaluate the effectiveness of various landing pages utilized to encourage people to request information about our clients’ products.• Manage client relationships with effective communication.o Managing expectations, articulating the purpose of test plans, proposing strategic initiatives.• Develop (4) custom reports per month focusing on client KPIs – Key Performance Indicators.• Helped acquire (4) new accounts by increasing outbound email engagement by 7%.o Achieved this goal by writing and testing the messaging within our email campaigns.o Researched market segments to identify trends and pain points.o Implemented a lead scoring system to prioritize prospects based on engagement levels.• Collaborate with Sales Team to optimize our marketing automation process.o Persuade decision makers to consider an external evaluation of their Paid Search accounts and the value of a 3rd-party perspective.www.searchlogic.comGoogle Certification (Search)https://www.google.com/partners/#i_profile;idtf=110495956213843096803

• Led successful re-branding campaign, integrating communications across multiple mediumso Digital – Managed website collateral & social media accounts – https://www.ogsystems.com/data-processing. Used Google Analytics to track marketing ROI for trade show event awareness campaign by distributing QR-coded coupons to prospects and scanning them at the booth. Promoted our products through 3D Visualization Videos (See a Sample Here).o Print – Managed vendor relationships for print, event, and digital marketing campaigns, eliminating expenses for unnecessary features, and stopped delivery of marketing deliverables to superfluous contacts. Cut annual print marketing campaign costs by (50%) by upgrading creative process and content development protocol.o Event – Selected to represent company at trade shows and conferences. Developed and delivered (4) technical presentations per year at industry conferences: AUVSI, ASPRS, GEOINT, etc., speaking in front of 300+ top-level decision makers.• Collaborated cross-functionally across the organization to execute marketing projects.

- Drafted statistical analysis reports quantifying the performance of the Urban Robotics Camera Systems and cluster computing software, making complex assessments of compliance with contract requirements regarding accuracy/resolution of imagery.- Said performance reports gained direct recognition and satisfaction from the customer.

- Drafted summary reports of potential environmental impacts associated with each transportation project.- Investigated regional databases and federal manuals to check compliance with state and federal environmental law; - Created maps of areas-of-potential-impact using ArcMapTM and ArcSceneTM GIS software.