- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands- Analyzing the success of each campaign and creating reports- Supervising advertising/ product design and other forms of materials to maintain consistency in branding- Creating new collaboration with partners and working with colleagues across multiple departments- Managing budgets and a team of junior assistants- Organizing events such as product launches, exhibitions ...- Directing other activities like TVC production or photo shoots

- Managing records of sales, revenue, and other important data.- Estimating and establishing cost parameters, budgets, campaigns, and potential ROI.- Developing brand strategies, guiding the production and presentation of the creative work.- Designing and implementing of research projects to address client business issues, gain insight into target audiences and testing ad concepts.- Demonstrating an analysis of category, brand, cultural and people trends that highlights opportunities for clients’ businesses.- Partnering with other staff to create innovative strategies and groundbreaking output.- Setting up goals and objectives for all subordinate staff.- Providing feedback and counsel to staff to meet quotas/ objectives.- Conducting performance evaluation using key metrics.- Supervising client’s communication plan implementation.- Resolving issues to maintain and strengthen customer trust.- Presenting reports on account progress, quotas, and goals to CEO.

- Meeting clients to discuss their advertising needs.- Devising a media campaign that meets the client’s brief and budget.- Presenting campaign ideas and costings to clients.- Briefing the creative team who will produce the adverts.- Checking with ads optimization team and reporting on the campaign’s progress.- Negotiating with clients, solving any problems and making sure deadlines are met.- Managing the account’s invoice & payment.- Making ‘pitches’ to win new business.