With over a decade in the Luxury and Fashion Industries, I am a brand marketing expert with multinational experience in building strategic marketing campaigns across digital and physical touchpoints. I specialise in creating original brand and content strategies to drive growth across all marketing channels, working to differentiate brands while driving awareness and customer engagement. As Editor at W Magazine for seven years, I have collaborated with the leading photographers, stylists, and brands in the world to hone a discerning taste level that I use to deliver a unique blend of art and commerce in all activations. Most recently, I was Head of Fashion Marketing at Matches where I delivered a unified brand and commercial strategy through all marketing channels while working with over 500 luxury wholesale partners to deliver unique positioning and story-telling opportunities. Brands have included Gucci, Saint Laurent, Valentino, Bottega Veneta, and Alaia.