Sam leads our goal-exceeding creative efforts, lending imagination, wisdom and data-driven perspective to proposed solutions and strategic counsel. His up-to-the-minute familiarity with trends in culture, entertainment and design help RHB develop communications and strategies that powerfully connect with our target audiences. Sam’s work on behalf of our clients has won more than 50 national, regional and local awards, and has been featured in The Wall Street Journal, The Chronicle of Higher Education and on NPR. He is a regular speaker at national and regional conferences, including AMA Higher Education, UCDA and CCCU.

Sam Waterson, corporate ethnographer and account executive, has more than nine years' experience at RHB serving not-for-profit organizations. A 2001 journalism graduate of Franklin College in Franklin, Indiana, Sam brings to our clients a broad knowledge of higher education. He mines scores of resources in search of important answers about contemporary culture. He participates in creative meetings and lends wisdom and data-driven perspective from his observations. He tells our clients what's fresh, new and interesting.

Richard Harrison Bailey/The Agency 
September 2001-May 2007Account Manager, Indianapolis and South Bend, INReported directly to agency principal.Created and implemented effective marketing plans and brand strategies for national clientele, ranging from not-for-profit service-rendering organizations to institutions of higher education.Served as primary point of contact for 10-12 active clients, as well as a liaison between the client and creative teams.Experienced in new business solicitation, including proposal preparation for potential clients.Actively participated in creative sessions and implementation. Worked directly with creative personnel for design, copywriting and production solutions.Coordinated and participated in research and testing, including focus groups, online surveys and individual interviews.Represented the agency at national conferences.Experienced with all forms of media, including video, radio, outdoor, Web and print.

Attract more, enroll more and retain more students by matching them to the right programs.The Major Key is the only academic major exploration system that:Centralizes and organizes complex contentDecodes and enriches the academic languageTranslates student interests and ambitions